In 1973, 10 European Destination Management Companies (DMC’s) founded an association in order to promote Europe as a meeting, incentive travel and convention destination on the North American market: euromic was born. Four years later, the association had a marketing representation in Chicago. Since this date, euromic has been present on the North American market.

With the growing importance of motivation travel in Europe, euromic became also interested in the intra-European markets, which resulted in the foundation of an office in Paris in 1981, which served as the Executive Secretariat and Marketing Office for Europe.

The term DMC has been invented by euromic in order to distinguish the function of its members from those of "Ground Service Operators". Since DMC's offer a full service operation, they must have a perfect understanding of their destination: this means they need to be familiar with its strong points and its customs and need to have an excellent relationship with their suppliers.

After 20 years of representation in North America, the association opened its own office in Chicago in September 1997.

In April 2000, the European Marketing Office was moved from Paris to Brussels, to be followed in January 2002 by the Secretariat as well, due to the retirement of Mr Philippe Duclos, the historical Executive Director in Paris.

In May 2005, the membership approved unanimously a new concept, to responds to the ever-increasing demand from clients for vetted contacts outside euromic’s geographical area:
the euromic World Affiliates.
The euromic World Affiliation is limited to selected incentive destinations and is open only to independent agencies recognized for their experience and expertise in meetings, incentives, conferences and high-caliber special-interest programs.
All candidates must meet euromic’s stringent criteria and pass a selection process similar to that for euromic members.
World affiliation is also limited to one DMC per country.

“This step should be seen as the beginning of a new era for our 32-years-old Association and a sign of our determination to continue to be of service to our customers in the future” commented Giancarlo Carrera, President of euromic.

In 2008, euromic has been one of the premier Destination Management Associations in the world for more than 35 years. Our organization was founded in Paris, on February 4th, 1973 by 10 European incoming agencies as a marketing consortium to promote incentive travel to Europe.

“euromic and its members have proven their ability to adapt to change and survive in a marketplace that has seen a number of really rough patches over the last decades,” said Giancarlo Carrera, current President of euromic, referring especially to the oil crises of 1970s and the events of 9/11. “Our members have seen steady growth over the past years. We have all the momentum and reputation that comes with more than 35 years of leadership. It is safe to say that we are in a position to maintain our competitive stance – continuing to lead the way in the industry and expand our market-base.”

Today, 35 years later, euromic is THE Association of leading Destination Management Companies in Europe and the Mediterranean.
Each member and world affiliate company is a separately owned independent and experienced Destination Management Company which has proved its capacity to meet stringent qualifications. Membership & Affiliation is limited to one DMC per country and is both a privilege and a quality seal.

euromic boasts presence in 35 unique destinations, including 29 members in Europe and the Mediterranean Basin and 6 World Affiliates.  We represent an international team of more than 500 group travel professionals, possessing the experience, imagination, expertise, and local influence necessary to plan and execute creative programs for events, meetings, incentives, conventions, and exclusive special interest tours.

The euromic Marketing Offices in Brussels and Chicago are an incorporated part of the Association, under the direction of the Board. The offices proudly serve euromic's members and World Affiliates by providing them market intelligence and services by facilitating communications with clients. It is then up to each member to turn these resources into sales.

euromic is a partnership organization and never takes commission from its DMCs – so you know you will get the best prices from each of our members and World Affiliates.

The Registered Office of the Association ("Loi 1901") is situated:
12, rue du Helder - 75009 Paris - France