Incentives, Team Building and Motivation Programmes, Events, Product Launches, Special Interest Groups, Fit's and all types of Receptive Travel
Blaguss DMC is a fully-licensed privately owned DMC, operating all over Austria and in the Central Europe countries. The custom-tailored services range from traditional itineraries to extraordinary incentives and destination consulting. Blaguss DMC's creativity, reliability and expertise is guaranteed by a team of 10 highly qualified, multilingual and motivated professionals specializing in incentives, corporate meetings, conventions, conferences management, Fit's and all types of Receptive Travel.


admicos. Congress Incentive Ltd
Blaguss – Life in motion...

February 2006

1907-1928: The Start of an Austrian Success Story
Paul Blagusz was born on 13 January 1907 in Unterpullendorf in what was then western Hungary, later Austria’s easternmost province of Burgenland. He attended Hungarian primary school for two years. When his father died, he moved as a shepherd boy to the area in south-eastern lower Austria called the Bucklige Welt where he proceeded to learn German.

From the age of 11, he worked on a farm in Pöttsching and began to sell produce from what was then still Hungary at the market in Wiener Neustadt.
In June 1926 Paul obtained his own permit to “trade in eggs, butter, poultry, game, fruit and mushrooms”. He transported goods of all kinds by train to the Naschmarkt, Vienna’s largest open-air market. It was a tiresome and difficult task. That same year he managed to purchase a Perl lorry. As other tradesmen wanted to travel with him he began to arrange regular transports to Vienna.

1929-1938: The Challenging Early Years
On 19 April 1929, Paul Blagusz obtained a license to run a contract haulage business and had soon switched from trader to transport entrepreneur.
Burgenland was awarded to Austria in the Peace Treaty of St. Germaine in 1919. By the late twenties people slowly became accustomed to thinking of it as an Austrian province. Many people from Burgenland were frustrated by the lack of work in their frontier region and emigrated. Paul Blaguss and his brother Stefan remained, however, and built up the company together. They transported people, animals, furniture and goods with two lorries. The trips were often adventurous and long. For example, the drive from Oberpullendorf to Vienna took seven hours.

In 1932 the company fleet consisted of three lorries (a Perl, an Austro Fiat and a Gräf). A Perl L 6, complete with a fixed coach chassis and crank-operated windows, was used for the first excursions. The company survived the difficult economic times and grew to become an important transportation company for the district of Oberpullendorf.

In July 1935 Blagusz obtained permission to “issue tickets for motor vehicle rides and organize conducted tours with these vehicles.” This laid the cornerstone for the travel agency.

1939-1945: The Dark Years of War
In 1939, the German armed forces seized all vehicles. In the war years that followed, the transportation services came to a halt.
In 1942 Blagusz managed to get three lorries into a road-worthy condition again for urgently needed transports.
Russian troops arrived in 1945 and promptly confiscated all vehicles

1946–1956: Putting Full Energy into Reconstruction
Paul Blagusz believed that regularly scheduled bus services were the wave of the future. He applied for the first license for regular scheduled bus services.
In 1947, the company had five employees and a fleet of five vehicles.
In October 1950, a license was granted for the Lutzmannsburg-Vienna bus line.
Haulage activities receded in the background as passenger service grew. The buses were modernized with meager resources
In 1953, the first tours to Hungary were organized for tourists with the Burgenland Express. In the same year Blagusz received a license to operate the Kloster Marienberg – Oberpullendorf bus service.
In 1956 the company purchased its first new coach straight from the factory, a Steyr – Perl Auhof, and began offering trips to South Tyrol, Yugoslavia and Greece

1957–1969: Rosier Times
The Austrian economy was moving on along the road of recovery and the interest for motor coach tours was on the rise. Paul Blagusz Junior and his sister Katharina put all their energy into developing the company. The fleet grew to ten coaches and three lorries.
In January 1965 Blagusz obtained an unrestricted license to operate a travel agency in Oberpullendorf.

1970–1975: Tours a la Blaguss
In May 1970 Blaguss Reisen Gesellschaft m.b.H. was founded, with Paul Blaguss and his children as partners. When Robert Blaguss joined the company, he and his brother Paul took over the management.
Two years later Blaguss obtained a full license to operate a travel agency in Vienna. The company had 54 employees in Vienna and Oberpullendorf and 17 coaches in operation.
On 14 November 1972, company founder Paul Blagusz Senior died in Vienna at the age of 65.
The first Burgenland catalogue with package tours was published in 1973. The company opened its first travel agency along Neusiedlersee, to be followed by four other ones in different towns around this large lake.
In 1974 Blaguss began its first incoming activities in Austria, Hungary and Czechoslovakia with a special focus on Vienna. It attended to the needs of the guests of German and international tour operators.

1976–1979: Shaping the Future with New Idea
Blaguss Reisen GmbH and the bus division of the Austrian Federal Railways drew up a joint public transport scheme for central Burgenland. The services from Vienna to Oberpullendorf were operated jointly. Passengers benefited in several ways from this joint transportation system: more frequent service, shorter travel times for commuters, introduction of express routes, comfortable and modern busses. In fact this scheme introduced advantages that commuters in other places did not enjoy until after the introduction of regional transportation associations in 1988.
Incoming business was going well and Burgenland was being discovered as an appealing holiday destination. To market these products more efficiently, the province of Burgenland and Blaguss Reisen established Burgenland Tours GmbH in June 1976.

With the subsequent establishment of travel agencies in Eisenstadt and Mattersburg, Blaguss made available modern full-service travel agencies to customers in all the district centers of northern and central Burgenland.
Two years later Blaguss obtained a full license to operate a travel agency in Vienna. The company had 54 employees in Vienna and Oberpullendorf and 17 coaches in operation
On the occasion of its 50th anniversary on 9 November 1979, Blaguss Reisen GmbH was awarded the State Prize of the Republic of Austria and the right to bear the Austrian official coat of arms. At this point the company had 147 employees and operated 42 busses.

1980–1990: Blaguss expands both its Coach and its Travel Agency Business
The Vienna travel agency UNION ran into economic difficulties in 1980. The following year Blaguss acquired a 50% stake in a successor company and was instrumental in putting this travel agency and tour operator back on a solid financial track.
In 1982 Blaguss made a major investment to build a modern travel agency at Wiedner Hauptstraße 15 and moved from its previous location in the Karlsgasse.
City tourism was booming, bringing on a steady rise in demand for travel agency and coach services.
In 1984 Blaguss began operating its first city bus lines under contract to the Vienna public transport authority Wiener Verkehrsbetriebe. The fleet grew steadily.
Blaguss Reisen added new tourist destinations to its catalogue in 1988 and was highly successful with these special programs for England, Scotland, Ireland, Iceland and Scandinavia, France, the Netherlands, Belgium and the United States.

ICOS (Congress Organisation Service GmbH) was founded in 1990. It is a specialist in organizing congresses, product launches and special events. In a matter of years, it has become one of the leading professional congress organizers in Vienna.

19091-1999: From Vienna to Istanbul – Blaguss Connecting Europe
In 1991 Blaguss became a member of the Eurolines Organization, an alliance of 30 independent coach companies forming the largest system of coach lines in Europe. Since the founding of Eurolines Austria, passengers have had their choice of over 500 destinations from Austria.
In the same year, Blaguss took over Kraftfahrlinie Altenmarkt/Triesting – St. Corona/Schöpfl. This was the first line the company had acquired within the Eastern Region Transportation Association (known officially in German as VOR, or Verkehrsverbund Ostregion), which interlocks and organizes transportation companies in Vienna, Burgenland and large parts of lower Austria.
In 1992 the travel service of the Austria-Hotels sold its incoming division to Blaguss. It has conducted business since then under the name ADM (Austrian Destination Management). The new company specialized in handling and organizing incentive travel and special interest groups.
The coach company Mitsch in Loipersbach, lower Austria, was taken over by Blaguss in 1993. Its fleet had twelve coaches. The company has conducted business since then under the name Neue Mitsch Bus GmbH.
In 1994, the transportation associations for lower Austria and Burgenland known as the VVNB began to cover parts of these two provinces not previously served by VOR (regional busses were integrated in 1988). This process came to end in 1997 with the founding of a transportation association for southern Burgenland known as SBV.
During the modernization of the bus stop area of Austratrans at Vienna’s south train station in 1996, additional retail outlets and bus stops were installed. Austratrans has developed into a modern service provider and sells tickets for all lines going to south-eastern and Eastern Europe. These services are performed largely by Blaguss’s own bus terminal at the south train station.
Thomas Blaguss joined the company in May 1996 and has further strengthened the management.
In 1997 the company concentrated the business activities of its various tour operators under the Blaguss brand. Office space had to be increased at Wiedner Hauptstraße 15 to accommodate this step.
In 1998 the company unveiled the Champion’s Liner, the team coach for the SK Rapid soccer club. This coach is one of the most modern in Europe.
In the same year, Blaguss acquired a majority stake in Pantours, a successful specialist in incoming travel for Spain and Latin America.
In 1999 the company purchased its first extra-long (13.70 m) coaches from Neoplan and Setra. The „Karmeliter Bus“ was put into service in the center of Vienna. In the same year Blaguss became the first Austrian coach company to receive the quality and safety award “Bus OK. Driver OK. Everything OK.” from KfV (Austrian Road Safety Board) and the Austrian motorists’ association ÖAMTC. Blaguss was also named a Climate Alliance Business in recognition of its environmental achievements.
In 1990 after the fall of the Iron Curtain, Austratrans Kraftfahrlinienbetriebsgesellschaft added additional bus routes to destinations in Bulgaria, Macedonia, Romania and Poland. A regular scheduled bus service to Poland was inaugurated. The company put into service the city lines 37A (Dänenstraße – Engerthstraße) and 41A (Pötzleinsdorf – Neustifter Friedhof).

2000-2005: A commitment to Safety And Quality
In response to a sharp increase in the travel volume to the Czech Republic, Blaguss decided in 2000 to open up an incoming travel agency in Prague.
Called PDM Blaguss (Prague Destination Management), this firm specializes in tourist services in Prague and the Czech Republic.
Paul Blaguss began working at the company in March 2000 as a member of the management team.
Since the opening of a new travel agency at Obkirchergasse 17 in Vienna’s 19th district in June 2003, Blaguss customers have had six travel agencies in Vienna and five in Burgenland to serve them.
Blaguss acquired full ownership this year of the Hungarian joint venture Blaguss-Volan busz which has existed since 1987, now called Blaguss Travel Ltd.

DMC (Destination Management Company) “adm” and PCO (Professional Congress Organizer) “icos” were merged to create “admicos”.
The new “admicos” offers its customers a complex range of services extending from congress organization, incentives and exhibition management to special event marketing, product presentations and association management.
“admicos.” has extensive experience. Having handled more than 220 congresses involving more than 200,000 participants and over 100,000 m² of exhibition space as well as more than 800 incentive events “admicos.” lives up to its maxim: “We contribute to your success!”

In December 2005 the fleet accounted for 274 busses with an average age of just 2.3 years.

Look out Future, Here we come!
We are proud to be able to look back on 75 years in the transportation business as a family company. Our thanks must go out at this juncture not only to our parents but especially to the men and women who work for us, our contractors and customers, our partners in Austria and abroad, and to our competitors.
What objectives, dreams and expectations do we have for the next 75 years?
BLAGUSS must continue to be a name that stands for a successful and forward-looking company and a reliable partner in tourism and transportation.
“Life in motion” is our motto. This task is both difficult and appealing, given the fundamental changes that have occurred in economic conditions over the past several decades.
Our industry has a permanent need for new strategies in order to deal with ongoing globalization, the awarding of public service contracts exclusively by tender and the resulting increase in competition, not to mention the ever more pervasive information society.
We will continue to do our utmost to earn the trust of our contractors and customers and to satisfy them fully. We hope that our employees will support our ideas, visions and projects as fully and vigorously as they always have in the past.
Above all we would like to see a market that still has a place for a company of our size and that offers a fair opportunity for us to prevail with our unique qualities and initiatives. We are fully aware that the path ahead of us will not be an easy one. Highly motivated and deeply committed, we are nonetheless prepared to take on these tough challenges. But we must all work together if we are to reach these objectives.

Thomas Blaguss                                             Paul Blaguss


For more information, please contact Wolfgang Fraundöfer at

Paul Blagusz

Early Years

Dark Years


Rosiers Time

Tours à la Blaguss


Euro Bus

Euro Bus



75 Years