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admicos. Congress Incentive Ltd
Salzburg – Where Mozart’s cradle stood...

June 2006

When you think of Salzburg, certainly the first thing that comes to your mind is the musical genius of Wolfgang Amadeus Mozart, who was born here in 1756. But walking in Salzburg’s greatest son’s footsteps is not all the historic city offers to visitors.

What makes Salzburg so appealing is the juxtaposition of its history and its contemporary lifestyle. On the one hand there is the skilful renovated old city (which was placed on UNESCO\'s list of the world\'s cultural and natural heritage on January 1, 1997), and on the other, today’s Salzburg as the modern city and administrative center providing services to a whole region. Over the past years a number of impressive buildings have been erected resulting in international recognition for the city. The many tourists visiting Salzburg nowadays will find here a selection of first class hotels and restaurants meeting the highest international standards.

So let’s start our trip at the historic hotel Goldener Hirsch *****, which is located in the Baroque center of the city only a few steps away from Mozart’s birthplace in Salzburg’s main street, the Getreidegasse. This hotel was first mentioned in a written document as an inn in 1407, thus being a landmark of half a millennium of European cultural heritage. Your welcome will be warm in this temple of local craftsmanship and antiques.
Let’s enjoy an unforgettable walk around Salzburg. In addition to touring the major sights of Salzburg, including Mozart’ Birth Place, the imposing Cathedral and Palace where once Prince-Archbishops reigned supreme, we will discover some of the lesser known spots that often escape the attention of the average sightseer and that are associated with the history of this great city, its famous personalities and the vast wealth it obtained from trading in salt or \"white gold\" as it was then called.

Imagine a man who is simultaneously a prince and an archbishop; a man of power with a wealth of gold and salt. His name: Markus Sittikus. His vision: to create such a place that had never previously existed. At his place, -the Renaissance castle Hellbrunn-, we will have lunch. Over the arched portal we read: \"The Divine unifies even opposites.\" Markus Sittikus conceived his pleasure garden, which he had laid out between 1613 and 1616, according to this principle. Light and dark, fire and water, lively and quiet - contrast everywhere. The castle is more than a summer palace with a park and the unique trick fountains – Hellbrunn is Markus Sittikus´ love of life, and you can still feel his presence when walking trough the marvelous setting.

In the evening we take a short ride to the fortress Hohensalzburg, where we will take a cocktail and enjoy the breathtaking view of the city. An excellent dinner will be served in one of the old-fashioned rooms of the restaurant Kuhenburgbastei while classical masterpieces of Wolfgang Amadeus Mozart are performed live.

Salzburg is well-known for its tradition, music, historic sights, cuisine and last but not least its mountains that cover a considerable territory of Austria. Clean air, spectacular sights, giant mountains, crystal clear lakes, sunny glaciers, well-tended paths and hikes contribute to the Alps allure. Let’s learn more about the natural resources and enjoy a traditional day combined with sportive activities in the mountains.

Strengthened by a rural breakfast you will be ready for an orientation track either on bike or on foot equipped with a GPS receiver. You will have to accomplish missions, such as: chipping and sawing of trunks, identification of forest species and bird watching, starting a fire in a traditional way, building a bridge over a mountain river, trying to sound an alphorn and yodelling against your echo …

To recharge our batteries we will enjoy a taste of Alm delicacies, such as home-made dumplings, tasty roasted pork, smoked bacon and aromatic cheese …, at one of the typical Austrian wooden mountain huts. This tasteful lunch will be followed by traditional cheese making and bread baking. You can either witness these activities or try them out on your own. And of course you will have the opportunity to taste bread and cheese with domestic schnapps.

The next day you are about to discover the famous surroundings of Salzburg. The Salzkammergut, passing churches, castles and palaces that bear witness to the former power of the Salzburg archbishops and reach St. Gilgen at Lake Wolfgang, where we take a boat to St. Wolfgang in order to visit the church with the famous Gothic altar built by Michael Pacher. Afterwards, lunch will be served at the international well-known “Hotel Restaurant Weisses Rössl”.

In for something sweet now? So let’s go to the little town of Bad Ischl in Upper Austria, which was the former summer capital of the great Austro-Hungarian Monarchy and has been associated with the Habsburg imperial dynasty for at least 700 years. At the Zauner Café & Pastry Shop we will enjoy some coffee and the confectioner’s delicious cakes. You will taste why the Zauner pastry shop, which was founded in the year 1832 by Johann Zauner, stands today as in the past for pleasure, creativity, perfection and finest nobility.

In order to round off our trip we will have dinner at the restaurant “Das Magazin”. Beautiful people, modern and functional setting, international top notch cuisine: these are the ingredients that turn this former Second World War air raid shelter into a fashionable place. You will particularly like the very large table (at least 20 m/65 ft long) in the main dining room where patrons, who don\'t know each other, happily mingle.

Working with the best products, the chef Markus Radauer uses land/sea combinations, blends Italian and Austrian cuisine, and is always endeavoring to add a touch of madness to the most classical recipes, just to jazz them up a bit. In brief: sheer fun, tasty and enchanting to the eye. An extraordinary experience to dine at “Das Magazin”. And in case you will acquire a taste for doing crazy cooking yourself – I tell you a secret: Markus Radauer gives highly prized cookery classes… So go crazy, go Mozart, go Salzburg!

or more information, please contact Wolfgang Fraundörfer at



Mozart Birthplace

Hellbrunn Castle

Fortress Hohensalzburg

Social Life