Destination Management, Events, Meetings, Conferences, Teambuildings, Product Launches, Incentives, Special Interest Groups, Association Management, Upscale FIT’s and all types of Receptive Travel
Being the Belgium euromic DMC, we are proud to say Event Masters is a pioneer in offering all services in one stop.
At Event Masters we get up each and every day to create and deliver cutting edge and extraordinary corporate event experiences for our much appreciated clients.
We make sure these are experiences that excite, motivate, unite and truly inspire. That's why every event we organize is tailored to your needs. With more than 20 years of experience, Event Masters is your perfect partner in Belgium!
Belgium is like Europe in a nutshell, with no fewer than 35 UNESCO world heritage sites, over 200 museums, over 1000 different beers and 2000 chocolate shops. Surrealist painter René Magritte, Art Nouveau pioneer Victor Horta, as well as Tintin called Belgium home, along with dozens of other ‘unknown’ famous Belgians.
At Event Masters we do not only have an unrivalled understanding of our beautiful destination. We also have all the imagination, expertise and local contacts needed to plan and conduct unique and exclusive programs tailored to your wishes.


Far away from the beaten paths in Belgium

June 2017

We were thrilled by the challenge but also very happy the US and Canadian MICE markets seem to have re-discovered Belgium as a destination.


The famous 5-star property the AMIGO hotel, at two steps from the Brussels Grand Place was the base for a 4-day program.

Exclusive “meet and greet at the gate” service and limousines from Brussels Airport to the hotel followed by a luxury dinner at the famous Belga Queen Restaurant was the best way to show Belgian hospitality and gastronomy at its best.



While the gentlemen had their meetings at the Amigo, the spouses discovered Mechelen, a less known pearl between Brussels and Antwerp.

Mechelen houses one of the two carillon schools in the world and after a steep climb to the tower of the St Rumbolds, the guests could enjoy a magnificent view over the city and attend a “private” concert on the carillon & the tower clocks of the cathedral. To their surprise, the concert ended with the Canadian National Anthem played for the whole city. An emotional moment for the guests.

Just before a “sharing and pairing” lunch at the old school of the former “Ecole des Pauvres filles” we planned an exclusive visit of “the Royal Manufactures De Wit”. Again, a unique in its kind establishment and the world’s leading restorer of historical and priceless Tapestries.

René Magritte, Belgium’s most known surrealist, has his own museum in Brussels and was the venue for the customer’s dinner.
A private visit of the museum – or should we say: “this is not a museum”- followed by a catered dinner and entertainment by a world-famous I-Pad magician and a trio of musicians made the evening complete.



The next day, the spouses were visiting Brussels with of course the two not to be missed highlights: the Grand Place and our most famous citizen “Manneken Pis”. The trip continued for a visit of “The Solvay House”, a building by architect Victor Horta for chemistry magnate Armand Solvay. A pure example of art nouveau architecture but almost never open for the public. After the visit the ladies went to another hidden secret in the “Cinquantenaire” Park in the center of Brussels. The pavilion houses a stunning Carrara marble relief of 17 blocks of marble representing humanity’s pleasures and sins. The monument can only be visited by the public two hours a week from March to October. Unless Event Masters opens it for you of course!

The special discovery of Brussels ended with a lunch at the “La Fleur en papier Doré”. One of the oldest pubs, and frequently visited by numerous artists and writers.
The food could not be more local Brussels with “stoemp met worst en spek”, the Brussels version of “Bangers and mash”. Combined with a typical Brussels Geuze Beer the lunch was really appreciated by our VIP’s.

Brussels, without doubt, had its golden times during the “Belle Époque” period and the “Theatre de Vaudeville” which is one of the nicest remains remembering this period. The tiny theatre was the stunning décor of the gala dinner.
A décor it is! We just needed to add light effects and floral arrangements (provided by master floral designer Daniel Ost) to make it look even more splendid.
The food served by caterer “Choux de Bruxelles” was much appreciated by the guests and so was the entertainment.



Saturday morning all couples left from Brussels direction Ghent.
The Adoration of the Mystic Lamb painting, better known as “the Ghent Altar Piece” is a very large and complex masterpiece from 1432, attracting over a million visitors a year.
Queuing for our VIP guests? No Way! Event Masters made it possible to open the chapel, housing the painting, half an hour before the opening time for the public!

Even the Bishop of Ghent was surprised to see a medieval knight in front of his Cathedral. The knight was escorting the guests from their pre-visit to the historical Ghent Belfry for a one hour fencing course.

Before admiring the altarpiece, the guests were told by their guide that some parts of the painting they saw were copies and being restored. So on to the Museum of Fine Arts in Ghent where Professor Anne Van Grevenstein - a world authority and heavily involved in the restauration of the Altar Piece - gave a lecture about the restauration and showed the original panels being restored to our guests.

The visit of Ghent ended with an unforgettable cruise on one of the most beautiful rivers of Belgium, The Lys (Leie) aboard a replica of the Royal Barge. Of course, excellent food catered on board and Belgian beer tasting & beer and cheese pairing. The musical atmosphere was provided by the strolling trio “Les Types”.

In Brussels, the trip ended with an informal dinner at La Manufacture, previously the ateliers of Delvaux.


Did you think Belgium was only chocolates, beers, fries and waffles?
After this article, we hope you are convinced that the DMC department of Event Masters can show Belgium at its best!


For more information, please contact Mr. Bert Knuts at belgium@euromic.com

The restauration of the Altar Piece in Ghent

St Rumbolds Cathedral in Mechelen

The tower clocks of the St Rumbolds Cathedral in Mechelen

Painting of Margritte

Brussels and Beer

Ghent boat