Incentives, Meetings, Conferences, Product Launches, Special Interest Groups
First United provides unrivalled destination management services in Denmark, which include the best advisory, planning and creative services, logistics and on-site management. Your success and prestige are dependent on our performance and, as your partner, our services reflect our ability to identify with the objectives of your event, from idea conceived to project completed. You can be sure of maximum support and professional, un-biased advice backed by creative, innovative proposals for the attainment of event goals.


What's new in Denmark...

July 2014

Hotels - Conferences - Events

The economic crisis that marked the first years of this decade seems to be on the wane – certainly Copenhagen is showing all the signs of optimism associated with recovery and growth.

The Royal Arena, due to be inaugurated in 2016, will be Copenhagen’s new multi-event facility, located approximately midway between the international airport and the city centre. Sponsored by Royal Unibrew (hence the name), the arena’s architecture will have a distinct Scandinavian flavour and practicality. The big statistics are 36.000m2 and up to 15.000 spectators or audience but usability will be enhanced by the ability to modify the size and setting to suit the event.

Downsize or upsize is really a question of viewpoint! Hotel d’Angleterre has finally completed a massive three year renovation project which, however you look at it, tested the purse and patience of the owners – in excess of €67 million and a litany of unforeseen setbacks. The hotel has been downsized from 123 rooms to 90 rooms but virtually every room has been enlarged. The conference and banquet facilities have retained their elegance with eightuniquely stylish rooms, catering for 12 to 300 delegates.

Kokkedal Castle, just 30 kms/19 mls north of Copenhagen, is the perfect addition to the capital’s selection of venues for elegant, sophisticated and discreet accommodation and banquets. Built in 1746 for Count von Berckentin, this small palace has been tastefully renovated to provide elegant accommodation in 63 rooms and sophisticated dining for up to 90 guests. And there are six tastefully appointed meeting rooms, ideal for meetings out of the public eye.

The one place in the world that is truly synonymous with positive vibes is Copenhagen’s Tivoli Gardens. Therefore it comes as no surprise that the Tivoli Hotel and Congress Centre is expanding. Due to open in 2016, the expanded hotel facilities will offer an additional 288 rooms and a further 25 meeting rooms will be added, which means that the venue will have 700 rooms and a total delegate capacity of 6.000. The accommodation capacity goes up to 1.210 rooms, if the adjacent Wakeup Copenhagen budget accommodation is included.

And speaking of waking up, Wakeup Copenhagen has just opened a new budget property in Copenhagen’s old, downtown area – Wakeup Copenhagen Borgergade – just five minutes’ walk from Nyhavn. Currently it boasts 340 rooms which will increase to 498 rooms before the end of 2014.

Growth or merger is also a question of viewpoint: whichever you choose, Crown Plaza Copenhagen Towers and the Bella Center Congress and Exhibition Centre recently came under joint top management. Being very close neighbours – and with the Bella Center complex encompassing the Bella Sky Comwell hotel – there is patently a very good case for harvesting the synergetic benefits in connection with major congresses and exhibitions. This is yet another move with an eye on a positive future.


Value-added Tax

It is a rare occurrence that any news about tax is good news. Nonetheless, this note is just that :-). Currently, companies which organise an event in Denmark are entitled to a partial refund of value-added tax on accommodation and meals, so that ¾ of the VAT on accommodation and ¼ of the VAT on meals can be reclaimed. An example:

Example Rateincl.VAT VAT VAT Refund
1 night in room incl. breakfast DKK. 1200,00 DKK. 240,00  
of which: Breakfast value DKK. 100,00 DKK. 20,00 25% DKK. 5,00
Accommodation value DKK. 1100,00 DKK. 220,00 75% DKK. 165,00
Refund potential DKK. 170,00

And that said, reading the current political astrology charts would seem to indicate that a 100% refund of VAT on accommodation is just around the corner. Watch this space!


Gourmet’s Update

Copenhagen is still northern Europe’s gastronomic capital. Restaurant noma has regained top spot on the “World’s 100 Best Restaurants” list. Restaurant Geranium jumped up the list to earn 42nd spot and, but not really from out of nowhere, Restaurant Relae has been admitted to the list in 53rd place on its debut.

And what about Michelin stars? Copenhagen has never before had so many – 13 restaurants share 15 stars between them, of which Restaurant Relae is the lowest priced of the bunch. And, while Copenhagen may be Scandinavia’s gastronomic capital, our friends in Stockholm and Oslo are not far afield – in Stockholm eight restaurants have 10 stars between them and in Oslo five restaurants share six stars between them. Three countries, with a combined population that is less than ¾ of that of the Mexico City metropolitan area, can boast no less than 26 restaurants with Michelin stars. If for no other reason, it’s worth coming to visit us for the food!!

And while in Copenhagen, you can now enjoy dining high above the Danish parliament: Restaurant Tårnet (The Tower) has opened 106m (350 ft) above the city in the spire of Christiansborg Palace, which is the city’s tallest spire. A unique room, a unique ambience and an unequalled view of the city while enjoying wonderful food at really reasonable prices – provide just another good reason to try and influence Denmark’s politicians.

Michelin starred Restaurant Formel B has now opened a less pretentious sibling, appropriately named Uformel (which, vaguely translated, means ‘Informal’). The food is of the same high standard, more modestly priced and arguably a little less complex.



“It never rains but what it pours” – an old cliché which is a bit frayed at the edgesbut which is eminently suitable as an intro!
Copenhagen just seems to collect awards like some people’s pants collect pocket fluff. Within the very recent past (and ignoring noma and the rest), Copenhagen has garnered:

  • The Monocle award for the “World’s best place to live” – for the second consecutive year!
  • The World’s Best Airport Food Selection award at the annual Airport Food and Beverages ceremony went to Copenhagen Airport.
  • The “World’s Best Airport Coffee Shop award went to “Joe & the Juice” at Copenhagen Airport – for the second consecutive year!


  • Copenhagen Airport’s digital promotional campaign “Sharing the conversation @ CPH” took the award for the “Best Digital or Social Media Initiative


Copenhagen has it all – enterprise, positivity and belief, growth, friendliness, good food, hotels for all tastes and event facilities to meet (almost) every demand.

For more information, please contact Mr. Flemming Madsen at

Copenhagen The Wave - Photographer: Nicolai Perjesi

Royal Arena ? Source: 3XN Architechts

Hotel D'Angleterre

Kokkedal Castle

Tivoli Hotel & Congress Centre

Wakeup Copenhagen Borgergade

noma ? Photographer: Mikkel Heriba

Geranium - Photographer: Ulrika M?rtensson

Restaurant T?rnet

Uformel - Photographer: Marie Louise Munkegaard