FIRST UNITED

Incentives, Meetings, Conferences, Product Launches, Special Interest Groups
First United provides unrivalled destination management services in Denmark, which include the best advisory, planning and creative services, logistics and on-site management. Your success and prestige are dependent on our performance and, as your partner, our services reflect our ability to identify with the objectives of your event, from idea conceived to project completed. You can be sure of maximum support and professional, un-biased advice backed by creative, innovative proposals for the attainment of event goals.

FIRST UNITED

On wheels in Copenhagen!

December 2017


Launch Renault Captur in Wonderful Copenhagen...

2017 has been a year on wheels for First United with several car launches. Scandinavia is the place to be for events of this type – bringing together perfect logistics, sustainability, modern and creative design - all enveloped in the Scandinavian concept of “Hygge”.

We are happy to share some of the highlights from our car launch in Copenhagen:

Hygge” or, in other words, the art of cosiness is a new trend all around the world and it originates from Denmark. Renault and our client Hopscotch decided to bring their event to Copenhagen - the capital of Hygge.

First United had less than 4 months to tailor this car launch for 13 groups of journalists and bloggers from 30 countries with more than 428 guests testing 2 different models of the Captur during the day. The event took place over 16 event days.

The central waterfront venue – the Weber Grill Academy, an exciting location in its own right, was freshly painted and remodelled to fit the concept and reflect the thoughts behind the project – so the journalists could fully admire and enjoy the Renault Captur and its iconic black and orange colours.

All elements used for the project was orange and black – venue, grills, presentation cabins, food and of course the cars. The location of the venue calls for creative solutions to complex logistics challenges for unique briefing facilities, test-driving, parking and washing facilities - all in the heart of the busy city of Copenhagen and the surrounding scenic ocean roads. First United helped Hopscotch put this iconic and lively event together to a perfect match of design and hygge – all executed to perfection.

The feedback from the client was: "…a result with 98,5% satisfied or very satisfied participants and I offer my sincere thanks for this" - Madame Françoise Cartier, Renault.

 

For more information, please contact Flemming Madsen at denmark@euromic.com.

Christmas Hygge in Copenhagen

Renault Captur venue place in Copenhagen - photo by Yannick Brossard

Renault Captur venue place

Renault Captur Tailor made briefing room at venue place in Copenhagen