FIRST UNITED

Incentives, Meetings, Conferences, Product Launches, Special Interest Groups
First United provides unrivalled destination management services in Denmark, which include the best advisory, planning and creative services, logistics and on-site management. Your success and prestige are dependent on our performance and, as your partner, our services reflect our ability to identify with the objectives of your event, from idea conceived to project completed. You can be sure of maximum support and professional, un-biased advice backed by creative, innovative proposals for the attainment of event goals.

FIRST UNITED

First United
Copenhagen?s largest ever corporate event!

September 2005


COPENHAGEN\'S LARGEST EVER CORPORATE EVENT

General Motors\' European dealer launch for the new Opel/Vauxhall Zafira.

Flemming Madsen, Director of Sales & Operations of First United, commenced the initial research and feasibility studies for the event in 2002 and, in co-operation with General Motors\' European event bureau, Maritz GmbH, the next 3 years were spent negotiating hotel contracts, venue contracts and fine tuning the event, right down to the selection of the design of the cutlery and tableware, which was chosen to reflect the car\'s qualities.

During the course of a 3 week period, 7.500 General Motors\' guests visited Copenhagen for an event which included ? of course ? test driving the new car, on especially selected routes that included crossing the

Opel Zafira

Cutlery Design

Oresund Bridge

Oresund Bridge Design

Presentation

Ice Show

Ice Show

On the Road

On the Road

Exhibition Malmo