COMPASS TOURS INCOMING

Incentives, Meetings, Conferences, Congresses, Organizing Trade Fairs, Hospitality Programs, Special Interest Groups
Compass Tours Incoming was founded in 1974 and is Germany's only DMC with 4 own local offices. In Hamburg, Berlin, Munich and Frankfurt, the staff delivers local on-site assistance. The company promises an exceptional experience to the German MICE market. The teams of passionate professionals are committed to live up to this promise, they are backed by a huge number of years of combined experience in the group travel, incentive, conferencing and event industry.

COMPASS TOURS INCOMING

Where retail meets events...

September 2015


Here today, gone tomorrow.

Pop-up stores, guerrilla shops, flash retailing. They go by various names for the same idea. Short-term retail concepts which upend the traditional rule of retail. Pop-ups combine shopping and event to a unique ‘once in a life’ customer experience.

Was it in the past a niche phenomenon for smaller fashion label, more and more larger retailers and CPG Companies use pop-ups as a cost-effective strategy to test products and retail concepts, create brand awareness or as a kick starter to emerge new markets.

To create a successful pop-up it’s important to have a consistent strategy from location, over marketing and events up to store design and staffing.

Especially for companies who want to emerge new countries it is crucial to have an onsite partner who supports them; in finding the right location, by knowing the retail ecosystem, having an idea which kind of marketing and events might be appropriate and manage the destination logistics.

Together with partners we provide a complete package of services:

  • A wide network of stores, event locations, temporary mall space etc. in Berlin, Munich and other cities within Germany
  • Destination profiling and location scouting
  • Creating and realizing unique events and marketing campaigns
  • Shop fitting and visual merchandising
  • Rental store fixtures
  • Staff recruiting & training

Curious to know more?

Here you can download our new Pop-Guide

Pop-Guide

 

If you have an questions, please contact us at germany@euromic.com

The Next Big Thing in Retail

Shopping is Event

Retail in Germany