Incentives, Events, Product Launches, Meeting and Conference Management, Luxury Travel, Special Interest Groups, Shore Excursions
Atlantik is a well-established Destination Management Company in Iceland and a market leader in handling shore excursions for cruise ships. Atlantik is an independent family-owned and managed company with an ambitious hard working team aiming for perfection. Our team experts place great emphasis on offering innovative and creative programmes, with “local secrets” and hard-to-find locations, while ensuring the highest possible service level at all times. Our business strategy is based on a commitment to quality and value for money.


Atlantik, DMC
Never a dull moment in Iceland...

April 2007

Significant VAT reduction means lower prices in hotels and restaurants.
On 1 March 2007, came into effect the law on the reduction of VAT on hotel accommodation and food from 14% to 7%.  This means that the hotels and restaurants were able to lower their prices by approx 6%.  This reduction will have a significant effect on the competitiveness of Iceland versus other destinations. In addition to the above, the VAT was also reduced on general groceries, CDs, books, newspapers and magazines.  It is not every day we can send out news about price reductions in our line of business!

Number of foreign visitors to Iceland peaks to a record 
The number of visitors to Iceland has more than doubled in the last ten years, increasing from 190,000 in 1995 to 422,000 in 2006.  The Icelandic hotel sector is reacting to these numbers, adding over 400 rooms this year.  The Grand Hotel Reykjavík is transforming its size by 200% by adding a new wing of 200 rooms, taking the total number of rooms up to 313.  The Center Hotels chain is opening in May a new hotel, Hotel Arnarhvoll, a 105 room hotel, located on the scenic north waterfront of Reykjavík’s city center. 
Atlantik, DMC has benefited more than the average increase in numbers, with an increase of 80% of its bookings in 2006 compared to the previous year, and another growth of 60% to be expected in 2007. 

Reykjavík will be bustling with events in 2007 – 2008!
The events calendar for Reykjavík is filled with exciting events, which should tempt the incentive and conference groups.  There is something going on all year around. To mention just a few, here is a short list:

  • 3-6 April 2007: The Reykjavik Blues Festival
  • 9 April 2007: Björk’s first concert in 6 years
  • 10 – 26 May  2007: The Reykjavík Arts Festival
  • 17 – 19 May 2007: The Rite of Spring Festival
  • 17 June every year.  Independence Day
  • 9 – 11 August 2007: Reykjavík Gay Pride
  • 18 August 2007:  Reykjavik Cultural Night
  • 18 August 2007: The Reykjavík Marathon.
  • 30 August – 2 September 2007:  Tango Festival
  • 27 September – 7 October 2007:  Reykjavík International Film Festival
  • 17 – 21 October 2007:  Iceland Airwaves Music Festival.
  • 7 – 9 February 2008:  Winter Light Festival.
  • 20 – 24 February 2008:  Food and Fun, gourmet week and chef competition.
  • 27 – 29 February 2008: Reykjavík hosts the IFEA (International Festivals & Events Association Europe) European Conference. 

For further information on individual events – please contact Atlantik DMC.

A New Concert and Conference Center to open at the Reykjavík harbor in 2009
The Icelandic National Concert & Conference Center will be constructed in the old city harbor where two streets meet on a striking coastal site, embraced by the sea.

The building will be the first one of its size in Iceland designed especially as a concert hall and a conference center. The prominent artist and designer, Ólafur Elíasson, designed the building’s outer shell and assisted in creating the connection between the building and its nearest surroundings, such as the water plaza “Reykjatorg”, which is a spectacular work of art by itself.  The main designer of the Icelandic National Concert & Conference Center is the architects association Henning Larsen Tegnestue A/S, in Copenhagen, Denmark. This architects association has gained a reputation for superb designs, such as the new opera house in Copenhagen, which opened in January 2005. There will be three main halls in the new center:  A Conference Hall for 750 people, the main Concert Hall for 1,800 people and a Rehearsal hall for 450 people.

Iceland’s first International 5 Star Hotel to open in 2009
The international hotel chain Starwood Hotels has agreed to operate a hotel in conjunction with the Icelandic National Concert & Conference Center. The Starwood hotel chain runs hotels such as the Sheraton, the Westin, Four Points, St. Regis, Le Meridien, The Luxury Collection and W Hotels. The plan is to build a W Hotel next to the Icelandic National Concert & Conference Center with luxury rooms and condos, in close cooperation with the Center.

Visit Reykjavík has been short listed for the European Tourism Organization of the Year award 2007, a new awards scheme that has been launched by European Cities Marketing (ECM). The award recognizes excellence and professionalism among Europe’s tourism cities and their tourism organizations or marketing agencies.   The other short listed cities for the award are Copenhagen, Gothenburg, Liverpool and Valencia.

For details, please contact Gunnar Rafn Birgisson at

VAT reduction

Grand Hotel Reykjavik

Arnarhvoll Hotel

Food and Fun

Icelandic National Concert & Conference Center