Incentives, Events, Product Launches, Meeting and Conference Management, Luxury Travel, Special Interest Groups, Shore Excursions
Atlantik is a well-established Destination Management Company in Iceland and a market leader in handling shore excursions for cruise ships. Atlantik is an independent family-owned and managed company with an ambitious hard working team aiming for perfection. Our team experts place great emphasis on offering innovative and creative programmes, with “local secrets” and hard-to-find locations, while ensuring the highest possible service level at all times. Our business strategy is based on a commitment to quality and value for money.


Atlantik, DMC
Vive la Différence!

August 2007

Even though Iceland is mostly known for its unspoilt nature, amazing activities and adventures in nature, a lesser known fact is that it is also a very trendy and modern country. 

In Reykjavík, we have a rising number of boutique hotels and restaurants – facilities that really differentiate themselves from the standard ideas.  Let’s give you a few examples:


101 Hotel

101 Hotel is a boutique hotel and a member of Design hotels, situated in the heart of Reykjavik, the capital of Iceland. The luxury design hotel is the creation of owner and designer Ingibjörg S. Pálmadottir, a graduate from Parsons School of Design in New York. 

The hotel features 38 spacious rooms, including 5 suites / jr. suites with in-room amenities providing all the modern comfort you need. All rooms are double bed - there are no twin beds. The hotel offers a luxurious basement gym and spa featuring a steam bath and Jacuzzi.  

On the ground floor the 101 bar and restaurant offer an effortless combination of contemporary Icelandic and international cuisine.  This bar is one of Reykjavík’s most popular meeting spots.


Hótel Borg

Built in 1930 and restored to its original Art Deco style in 2006-2007, 4-star Hotel Borg is a showcase of sophistication. All 56 rooms have custom-made furniture and fittings with modern amenities including flat-screen satellite TV and high-speed internet connections. For an extra touch of luxury, there are 7 suites and a two-floor Tower Suite with a magnificent 360° view.

At the Silfur restaurant on the street level at Hótel Borg, you’ll find exquisite French cuisine conjured up by an award-winning chef and served in smart surroundings, along with a café/bar. Silfur restaurant is listed on Condé Nast Traveler\'s hot list table 2007, listing the 95 hottest restaurants in the world.


Center Hótel Thingholt

Opened in December 2006 after extensive renovations Center Hotel Thingholt is located at Þingholtsstræti 3-5, next to Reykjavik’s main shopping street, Laugavegur. The hotel is a Design/Boutique hotel with a strong focus on quality modern design, inspired by Icelandic nature, to create modern conveniences in comfortable surroundings.
DOMO Restaurant, at Center Hotel Thingholt, has in a short period of time gained the reputation as one of the best restaurants in Iceland, a country already renowned for its cuisine. Head chefs Ragnar Ómarsson, captain of the Icelandic National Culinary Team and a multiple international medalist, and Þráinn Júlíusson, serve a delicious Asian/French menu in a trendy but laid back atmosphere. In addition to being offered excellent cuisine, our guests can choose from a fine selection of 90 wines and an extensive whiskey collection.


For more information, please contact Mr. Gunnar Rafn Birgisson at

101 Hotel

101 bar & restaurant

Hotel Borg

Silfur dining room

Silfur tall table

Center Hotel Thingholt

Domo restaurant