Incentives, Events, Product Launches, Meeting and Conference Management, Luxury Travel, Special Interest Groups, Shore Excursions
Atlantik is a well-established Destination Management Company in Iceland and a market leader in handling shore excursions for cruise ships. Atlantik is an independent family-owned and managed company with an ambitious hard working team aiming for perfection. Our team experts place great emphasis on offering innovative and creative programmes, with “local secrets” and hard-to-find locations, while ensuring the highest possible service level at all times. Our business strategy is based on a commitment to quality and value for money.


Business as usual...

January 2009

The global economic crisis has hit Iceland particularity hard - due to the large size of the Icelandic banking sector in comparison to the overall Icelandic economy. 
The Icelandic government has already taken extensive measures to resolve the situation, by ensuring continued functioning of the financial system, the stock market and the international payments and settlements system.

What is the effect of this crisis for the MICE market considering Iceland as a destination for their groups?  

The answer is simple; NONE.   The effects can not be noticed to any visitors, although it is certainly more difficult for the local inhabitants to make ends meet. 

Iceland is still the exciting and exotic destination, with the same outstanding hotels, restaurants and activities.  The visitors will now – as before – be served by the same friendly and accommodating people, see the same exceptionally beautiful sites in our nature, and experience the same exciting activities.  It is even possible that all the above can be enjoyed at more attractive prices in foreign currency, since the Icelandic Krónur, (ISK) has devaluated against all major foreign currencies.

The Icelandic service industry is now more than ever determined to use the times ahead as an opportunity to increase quality of services, expand innovation and product development. Here at Atlantik we are confident that the economic crises will in the long run actually strengthen Iceland even further as a competitive and attractive destination for the MICE market. 

Now that the current global economic situation has forced businesses to limit their incentive program budgets - it is more important than ever to choose the destination with great care.  Iceland is now offering a very good value for money and more attractive programs in terms of prices in addition to many other reasons that are as still as valid as before when making the decisions of choosing Iceland as destination.

  1. Short distance from most European Cities and well connected with flights to major cities in Europe and USA.
  2. Still a relatively unknown and  exotic destination for most clients
  3. Great natural playground for active incentives and teambuilding
  4. Politically stable and visitor friendly environment
  5. High service level
  6. Impressive language skills of the Icelanders
  7. Good reliable partners such as Atlantik

Iceland might be your winning ticket when convincing your client of the possibilities at hand in choosing the destination for the 2009 and 2010 MICE programs.


For more information, please contact Mr. Gunnar Rafn Birgisson at



Icelandic Kronur

Blue Lagoon