Incentives, Conventions, Special Events, Up-scale FIT & Group tourism, Tour Operating, Ticketing
DMC with a background of more than 30 years in the tourism industry. Our innovation: Introduction of a new concept in the Moroccan tourism industry, incentives and events. Our challenge: making of Morocco the perfect destination for the organisation of any event. Our tools: creativity, quality, exclusivity, efficiency, best ratio quality-price. Our results: more than a thousand of international events organised in Morocco. Our clients' satisfaction is our success!


Royal Cities...

May 2013

Morocco is a magnificent painting brought to life; exotic, colorful, full of charm: palm trees, snow-capped mountains, waterfalls, immense plains flowerings with scented blossoms, majestic rivers, spectacular gorges, sandy beaches and miles of Sahara desert. Morocco is friendly with a fascinating mix of Arab, Islamic, Berber and Africancultures, together with French, Spanish and Jewish influences. Wherever you go, you will encounter legendary Moroccan hospitality which has remained unchanged for ages.

Marrakech is Morocco’s most vibrant and exotic city. It combines all the vital ingredients that go together to make up a total incentive destination: spectacular scenery, flanked on one side by the majestic Atlas Mountains and on the other side by the desert. A wide range of hotels to suit incentives, events and superb conference facilities, modern business and audio visual equipment for your meetings, conferences and seminars. The old walled Medina with its colorful souks and famous Jamaâ El Fna Square that offers a nonstop circus of jugglers, acrobats, musicians, storytellers, snake charmers, fire eaters and magicians.               

Called Anfa by its very first inhabitants, the Berbers, Casablanca was a capital over four centuries. The presence of pirates brought on reprisals by the Portuguese who settled there in 1575 baptizing the city Casa Branca. The damage caused by the neighboring tribes and the earthquake of 1755 led them to abandon the city. Rebuilt in 1757 by Sultan Sidi Mohammed Ben Abdellah, it became "Dar El Baïda" (white house). As he wanted to encourage more prosperity in the city, the Sultan allowed Spaniards to settle there. The Spaniards called it Casablanca. Starting in 1926, Casablanca experienced considerable prosperity and became the leading commercial port of Morocco, a major stop over between Europe, the Americas, the Middle East and the rest of Africa. Today Casablanca forms the heart of the commercial, industrial and financial life of the Kingdom. 


Detailed Sample Program

Day 1 - Arrival in Casablanca

• Arrival of the Participants at Mohamed V International Airport.
    • Passport control and customs formalities
    • Meet and greet and guests will be guided to the bus
• Transfer of the guests to the hotel / Driving time 45 minutes.
    • All rooms to be checked before guests’ arrival.
    • Welcome tea
    • In the meantime, the luggage will be dropped off at rear entrance of hotel and individually delivered on each room.
• Buffet lunch at the hotel
• Afternoon: Casablanca City tour:
Casablanca “The White City”. The tour features visits to United Square, and the souks of Habous district: As usual, it is in the souks that you will find traditional craftworks. Your shopping spree could start by Bab El Jedid in the old medina. This gate leads to the boulevard Tahar-El-Alaoui, which is in fact a long market following the line of the ancient ramparts. You will find yourself in a friendly easy going atmosphere with beautiful little squares planted with palm and fig trees. Craftsmen and coloured stalls are one beside the other. The copperware souk is beside the Great Mosque and the old Mellah.
All the copperware craftsmen can be found in the friendly copperware souk in the Habous district. These craftsmen work the metal and make all sorts of objects on the spot: chiseled trays, lamps, teapots and all the kitchen utensils so much appreciated by the locals.
• Return back to the hotel
• Evening: Transfer to Basmane Restaurant at Ain Diab Sea Resort:
The Aïn-Diab coast, the seaside annex of the city, is the traditional spot for inhabitants of Casablanca going out for the evening, especially at weekends. Trendy restaurants and popular pubs abound along the seafront.
High colours, rich in savours, Basmane, authenticates Moroccan Restaurant reveals you its treasures of traditional gastronomy and invites you to taste the original creations of its chef.
• Overnight


Day 2 – Explore Casablanca

• Buffet breakfast at the hotel
• Morning half day seminar with coffee break and lunch
• Departure to Hassan II Mosque for inside visit
Visible from afar - whether by land sea or air - the great Hassan II mosque was inaugurated on the 30th of August 1993. The prayer hall can fit in a congregation of 25000 and its esplanade 80000. The prayer hall can become a patio in three minutes thanks to its retractable roof. Its 200m high minaret makes it the highest religious building in the world. This architectural gem is open to non-Muslims outside prayer time.
• Continue to Morocco Mall Center:
Morocco's economic capital also lives at a Western rhythm. Outlets for the main international jewelry and readymade clothing brands can be found. They are mainly in the upmarket Gautier or Mäarif neighborhoods, on boulevard d'Anfa and in Morocco Mall (third biggest mall in the world).Located by the sea, this project of titanic proportions required a 2 billion MAD investment hopes to revolutionize the modern commercial landscape in Morocco, thanks to the concentration of countless labels operating in all types of activities. Thanks to its privileged position, its diverse and varied offers and its exceptional attractions, Morocco Mall is set to welcome 14 million visitors per year.
• Return back to the hotel
• Transfer to Boudoire Restaurant at Ain Diab Sea Resort (220 seats):
Here, all of the right ingredients are combined to ensure an excellent evening in Casablanca. The menu presents a wide array of exclusively French cuisine, high-quality cuisine, and guests are entertained by an orchestra of exceptional singers every day of the week in a warm environment. An attentive wait staff and a 200-place parking garage. All within 40 meters of the Casablanca Corniche.
• Overnight


Day 3 – Casablanca – Marrakech

• Buffet breakfast at the hotel
• Drive to Marrakech (250 km)
• Check-in at the hotel
• Transfer to Ksar Hamra Restaurant
This palace, situated in the medina, is the quintessence of architectural refinement. Here you will find one of Marrakech's largest patios, adorned with majestic trees and you will be able to sample some delicious, almost forgotten dishes that have been created according to pure Moroccan gastronomic tradition.
• Proceed with Marrakech City Tour
During this tour, the guests will have the opportunity to visit the most important monuments of the city.

  • Koutoubia mosque:
    First built in 1147, but demolished since it was not correctly aligned with Mecca, the "mosque of the booksellers" was finished in its present shape in 1199. It has ever since been the landmark of Marrakech, rising up from the low houses and marketsaround. Its style is an Almohade, but has a good deal of simple Andalucian elements added to it. The minaret rises 77 metres above the ground, while the mosque is sizeable by itself. While it has a strict appearance in red stone today, it is believed that it originally was covered with plaster. There have been plans of renovating the Koutoubia into this style.
  • Medersa Ben Youssef:
    The Ben Youssef madrasa was established in the 14th century, but was rebuilt about 200 years later. A madrasa was, and is, a Koran school, which provided for everything from learning quarters to dorms. While a walk around the madrasa will lead to many interesting parts, it is the courtyard which is the main attraction.
    With a strong influence of Moorish Spain, perhaps even help from Spanish architects; the courtyard is a tasteful combination of intricate forms and styles. The decorations are up from several types of materials: stucco, marble, mosaic and cedar wood.
    The mosque is even older, dating back to the 12th century. It is very important to the establishment of Marrakech, since much of the city grew up around it after its founding.
    Ben Youssef, the saint who named the mosque and later the madrasa, was a leper famous in his time for his strong faith.
  • Bahia Palace:
    As the black slave Abu Ahmed raised to power and wealth towards the end of the 19th century, he had the Bahia palace built by bringing in craftsmen from Fez. The structures tell a lot about the taste of the nouveau-riche of its time, and can appear vulgar to modern tastes. It was intended to become the greatest palace of its time, but it is really dominated by hasty planning as well as uninspired detail work. This doesn't make the palace less worth visiting; it is a monument of its time, and served even as the residence of the French resident general, Lyautey.

• Departure for dinner Jad Mahal
Located just outside the old city, with an entrance that leads to a charming courtyard, this is another trendy restaurant, popular with hip young Marrakechis. There are two dining rooms that are a colourful blend of Indian and Moroccan, and an international menu. There is also a lime-green chandeliered lounge and a downstairs club.
• Overnight


Day 4 – Marrakech

• Buffet breakfast at the hotel
• Morning devoted to the visit of the souks of Marrakech and Djemaa El Fna square:

  • Covered streets in the souks
    Covering of the souks is essential: during the summer season temperatures pass 40°C for months. The coverings and the coolness of the stone houses make the souks a place to hide from the sun. Among the most common materials are found palm fronds. You won’t have to walk far before the first great offers on carpets come your way. Moroccan carpets are available in different styles, some of indigenous patterns and techniques (these are the best!!!), while others are of imported style. The carpets you see here are all typical Moroccan, even if they might remind the foreign visitor of carpets of other countries.
  • Souks of Marrakech:
    Souk Chouari Specializing in weavings and basket works as well as wood sculpting.
    Souk of jewellers’ large selection of jewellery and gold.
    Souk el Attarine Perfumes and oils.
    Souk of Blacksmiths where the metal is worked by craftsmen following age-old traditions.
    Souk Haddadine Ironworks of all shapes sizes and functions!
    Souk Cherratine This bazaar specializes in leather goods, though their style is not as traditional as it once was as they produce according to tourist tastes.
    Souk Smataabouches are the pointed slippers you see on many Moroccans, and here you will find the largest collection you could ever imagine.
    Souk as-Smarrine this souk has a large selection of fabrics; you can also find a number of souvenirs.
    Souk Laghzal Home of the wool merchants.
    Souk RahbaQdima Also known as the Auction Cryer souk, because of its proximity to the ancient slave market.  This souks specialty is sheepskins, tapestries, carpets and rugs.
    Souk of Tanners Tanneries in Marrakech have remained unchanged for hundreds o years.  Craftsmen are still using saffron to obtain rich yellows, poppies for deep reds, antimony for black and indigo for brilliant blue colouring and stretch the skins to dry in the sun; this is one visit to the past that one should not miss.
  • Jamaâ EL Fna square
    The famous town square of Marrakech, Jamaâ l-Fna, owes little of its fame to its own beauty, but to the continuous day and night life. During most of the days, performers of every kind put up their shows, continuing until the food stalls start to move in. From the Jamaâ there are several entries to the fantastic souks, and for anyone who needs to relax for a while, there are plenty of cafés around the Jamaâ, where the main attraction is looking at the ongoing activities. The souk is a living place with an intricate infrastructure. Different labours are assembled in quarters, and nobody seems to be disturbed if you stop up and watch the handcrafts perform their century old professions.

• Lunch at Marrakechi restaurant
• Continue the visit of the Souks
• Late afternoon drive back to the hotel by horse drawn carriages with 1 hour tour
• Departure for dinner at Chez Ali restaurant:
Reclining upon luxurious cushions in one of the chieftain tents encircling the arena or in a Kasbah, you will taste the delights of the specialties for which Moroccan cuisine is justly famed, before enjoying the many sights and sounds of the traditional Moroccan way of life.
The dinner is accompanied by performances of Moroccan folk dancing and singing where all are welcome to join in. The climax of the evening is the massing of all singers, dancers and musicians in an extraordinary warrior's charge where the horsemen stand up in their stirrups and shout as they fire all together their guns skywards in a deafening cloud of gunfire.
For your entertainment, Ali set up for you an astonishing show worthy of The Thousand and One Nights: Acrobatic jumps of the Berber horsemen on their Arab thoroughbreds and the famous «fantasia»; Even a flying carpet with a sultan are completing this magical show.
• Overnight at hotel.


Day 5 – Marrakech – Casablanca

• Buffet Breakfast at the hotel
• Transfer to Casablanca International Airport nearly 3 hours driving time.
• Assistance to boarding formalities.
• End of our services.


For more information and requests, please contact Mr. Az-Eddine Skalli at morocco@euromic.com




Basmane Restaurant

HassanII Mosque

Morocco Mall

Ksar Hamra


Bahia Palace




Chez Ali