Incentives, Conventions, Special Events, Up-scale FIT & Group tourism, Tour Operating, Ticketing
DMC with a background of more than 30 years in the tourism industry. Our innovation: Introduction of a new concept in the Moroccan tourism industry, incentives and events. Our challenge: making of Morocco the perfect destination for the organisation of any event. Our tools: creativity, quality, exclusivity, efficiency, best ratio quality-price. Our results: more than a thousand of international events organised in Morocco. Our clients' satisfaction is our success!


S’Tours Destination Management Company
Morocco: new perspectives...

October 2007

Morocco is a prestigious destination, in perfect harmony with its history and traditions.

It is distinguished by its modern facilities, specially conceived and equipped for a high-quality tourist industry.

More than ever, Morocco charms by his nearness, hospitality and tolerance.
Being endowed with important natural assets as well as a rich and varied cultural heritage, Morocco has opted for the promotion of the tourist sector, putting in place a voluntarism strategy of tourism development which is likely to trigger a sustainable and integrated development dynamics.

Morocco is endowed with a strategy which is directed towards the future to approach the sector of tourism with a long-term vision reinforced by a detailed contract program based on figures.

  •   Clear objectives based on figures
    • Concerning tourist arrivals, it is planned to reach 10 million of tourists, 7 million of whom are international tourists (against 5,5Million in 2005);
    • As regards hotel capacity, 160.000 beds will be created (130.000 beds in sea tourist resorts and 30.000 beds in the cultural destinations of the country), putting the national capacity up to 230.000 beds;
    • Investments: the volume should reach 8 to 9 billion Euros, (planning of the new sea tourist resorts, infrastructures, hotel trade and entertainment);
    • Receipts: it is expected to reach 48 billion of Euros concerning receipts in foreign currency,
    • Jobs: 600.000 new jobs will be created;
    • Contribution of tourism to the GDP: this contribution should annually rise by 8.5%(on average), which would bring it to around 20% by the year 2010

In order to allow tourism to play fully its role as a driving force of socio economic development of the country, a great deal of measures and precise actions have been defined, with an implementation planning, follow-up and assessment operations with 6 fundamental building sites , which are real operational levers, permitting to achieve the objectives set forth in this strategy.
These building sites are related to the Product, Training, Air Transport, Marketing and Communication, Tourist Environment and to the Institutional Organization.

Since 1983, S\'Tours has been developing its passion for achievement and success. In a strong position thanks to our experience, we put at the service of our clients all our know-how in the organization of your Incentive, Congress and Seminar trips. 

Our team intervenes as reactive and efficient actors in the organization of your events.
Motivated by your confidence and focusing on the logistics of the event, our travel technicians reply with an offer adapted to your needs: travel, accommodation, catering, reception, excursions, complete packs, special events, gala evenings… a specific solution for each of your requests.

S\'Tours will be happy to welcome you in this new Morocco, providing a range of attractive services to make your incentives, congress and seminars a real success and an unforgettable memory.

Looking forward to seeing you soon in Morocco!


For more information, please contact Mr. Az-Eddine Skalli at morocco@euromic.com

Ouzoud Waterfall

Bab Mansour

Djemaa el Fna