Incentives, Meetings, Conferences, Conventions, Cruise handling, Product Launches and Events
SHE DMC is a privately owned travel company specializing in providing services to the MICE segment all over Continental Spain and its Islands. As Destination Logistic Support Company, SHE DMC can provide any type of service expected from a DMC plus consultancy, coordination, event design and full or partial support to any program. Totally dedicated to service, the company integrates in the team of its clients to achieve the mutual goal of delivering a successful program.


News from Spain...

January 2013

The Palace Madrid, 100 years staying in style

With the best location in town, the Hotel Palace celebrated its centenary during 2012. Since it opened on 12th October, 1912, it has seen artists, politicians, celebrities…Ava Gardner, Picasso, Dali, Einstein and Mme. Curie just to name a few. With 467 rooms decorated in the most traditional style but adapted and updated to current needs, the Palace stands as the place to be in Madrid.
The Palace still looks forward and moves on: During 2013 it will almost double its banquet and meeting capacity with an additional 1204 sqm of multifunctional space. Furthermore, the Michelin awarded chef Diego Guerrero has become the gastronomic advisor for the Hotel Palace events.
Contact us for your groups in Madrid and make sure you stay in style!.


F1 Barcelona, rewarding with adrenaline

Does your company or your client want to reward a team for its performance? What about inviting them to the Spain Grand Prix in Barcelona? From 10th to 12th May 2013 the Circuit de Catalunya will host again the F1 race.
We do propose a VIP access to the race in Tribune, plus full access to the Golden Lounge with catering services and open bar. Furthermore, enjoy a dinner in a Michelin starred restaurant, sail during the sunset and stay at the best hotel in town, the Arts Ritz Carlton. A life experience for your guests.
Tickets and hotels are filling fast, contact us for your own F1 Experience in Barcelona!.


National Palace Barcelona, elegant events

The Oval Hall at the National Palace (MNAC) serves as the best venue in Barcelona for big events. Hosting more than 1000 guests in banquet style, it is one of the most iconic buildings in the city.
The National Palace houses the National Museum of Art of Catalonia with collections for Gothic, Romanesque & Renaissance art which can be also opened in private during your cocktail. Amazing views, impressive setting and a work of art will make your event unforgettable.
The last awards event organized by Spanish Heritage included eight hanging transparent screens to avoid blocking the view of the architectonical setting, video recording, impressive lighting and the reproduction of the balcony theater to be used by the MC’s Waldorf & Stadler. A concert of Spanish Guitar and acrobats were the perfect entertainment for an event to remember.


Asturias, discover the unknown

Spain is a well-known destination, but you know it all? The variety of the different areas makes it worthy to organize incentives in the lesser known destinations. Let’s discover Asturias!
Asturias, located in the northwest of Spain on the shores of the Cantabrian Sea, has one International Airport (OVD), although most probably you will need to fly via Madrid or Barcelona. Don’t let the logistics be a challenge, the destination will surprise you!.
Asturias is known as the “Green Spain” due to its lush countryside and high mountainous areas. The landscape varies enormously. It has one National Park, three Nature Parks, ten Nature Reserves and ten Protected Natural Areas as well as 35 natural monuments.
Sailing the Cantabrian Sea, having fun with a beginners surfing course, discovering the local culture and activities in an “hórreo” (granaries), participating in a cider-pouring competition, kayaking in the Sella river… and much more.
Contact us for a full program!


Do not hesitate to contact Spanish Heritage for your events in Madrid, Barcelona, Asturias or anywhere in Spain: Mrs. Sara Merino at

The Hotel Palace Madrid

F1 Barcelona

National Palace Barcelona - Oval Hall