SM SWISS MOTIVATION TRAVEL LTD

Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.

SM SWISS MOTIVATION TRAVEL LTD

Charm and authenticity...

July 2014


A jewel of thousands of stones in the heart of the “green Gruyère”, the medieval city of Gruyères has the second most visited castle of Switzerland after the Castle of Chillon. A famous tourist attraction, Gruyères is since 1961 a “protected city”. A recent article in Le Monde said that there “exists such a beautiful and peaceful place in canton de Fribourg, that is, by some miracle, staying a pure jewel’.

Located at 33km from Fribourg and 5km from Bulle, the city of Gruyères (1800 inhabitants) gave its name to the region and to the famous cheese. Gruyères is situated on the top of the hill at 830m altitude. From the city, you have an incredible view on the Moleson (2002m). Cars and buses are not allowed in the city.

A famous holiday and relaxing destination, the Gruyère region hosts many visitors each year. This region offers lots of sport and cultural facilities like museums and hiking trails. The Hotel de Gruyères is near ski resorts Moléson, Charmey, Château d’Oex and the famous station of Gstaad.

 

Hotels
Close to each other, these two establishments are complementary and provide a wide range of opportunities for couples, families and groups.

The Hostellerie Saint-Georges (3*) is a first class hotel. It is located in the heart of the medieval city of Gruyères. It has 10 comfortable rooms and four Junior Suites. Embroidered bedding and typical furniture will seduce passing guests.
With its terrace, coffee and veranda featuring an incredible view of the mountains and the valley, the Hostellerie Saint-Georges offers to its guests a traditional and fresh food in an authentic and friendly atmosphere. The restaurant of the Hostellerie Saint-Georges is La Poya. This establishment is a mix of Italian fresh food, with pizzas cooked in a wood oven and traditional food from Gruyères. The chefs are available to work with you on your special meals for weddings, birthdays and other important moments in your life. They will do everything they can to make this gastronomic moment unforgettable.

The Hotel de Gruyères (3*), previously hotel des Chevaliers- is situated at « la ruelle des Chevaliers » just at the beginning of the city. From this location you have an incredible view on the Moleson and on the medieval city of Gruyères. It has 37 rooms in single or double occupancy which means that this hotel is able to welcome 82 persons. Each room is decorated with typical furniture and has quiet and stunning views of the mountains. From balconies, you can see deer and a stag with impressive antlers grazing the green grass of their enclosure.

 

Restaurant
The restaurant Le Chalet de Gruyères is “The Place To Be” in Gruyères. It is located in the heart of the medieval city. This famous restaurant, “a traditional wooden Swiss Chalet” is characterized by its authentic alpine décor: woodworks, traditional paintings and bells.

Guests will feel the authentic atmosphere of what we call the “green Gruyère”, the region all around the city of Gruyères, where herdsmen, every summer, walk on high pastures with their cattle. Guests can choose from a rich assortment of meals cooked with local products from Gruyères. The soul of Gruyères is still the famous alpine cheese, made lovingly from May to September from the milk of a single herd. This exceptional cheese is at the base of a pastoral civilization, still alive today.

 

Activities

  • Thermal baths in Charmey
  • Golf Resort La Gruyère
  • Demonstration cheese-dairy
  • Alpine cheese-dairy
  • Chocolate factory in Broc

 

For quotations, reservations and/or more information, please contact Mr. Giancarlo Carrera at switzerland@euromic.com

Gruyères

Gruyères

Gruyères

Hostellerie Saint Georges

Hostellerie Saint Georges

Hotel de Gruyères

Hotel de Gruyères

Chalet de Gruyères

Chalet de Gruyères

Golf Resort La Gruyère