Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.


SM Travel SA
This summer, come and enjoy Geneva!

June 2004


Situated in the center of Western Europe on the banks of the Lake Geneva, the biggest lake of the Old Continent, below the Jura Mountains and near the Alps, Geneva has a manifold of beautiful and interesting sites, which will charm even the most complicated visitors. Not only due to its beautiful sites but also through its privileged geographic situation on the main axes of Western Europe, its temperate climate, as well as its cosmopolite atmosphere, Geneva is a perfect place for a sojourn at any season.

Undoubtedly Switzerland?s most cosmopolitan city, Geneva?s reputation for religious and political tolerance dates back more than five hundred years. In the 16th century the city spawned the religious teachings of John Calvin, and was where Lenin spent his ?years of recreation?. Little of their Puritanism is left today - stately homes line the banks of the lake, overlooking an armada of luxury yachts. Jewels and designer labels spill out of exclusive boutiques and into chauffer-driven limousines that slide down palatial avenues.
Geneva is a gateway to Switzerland?s luxury ski resorts, an important banking center and home to thousands of international delegates and diplomats. Among the many international organizations based in the city are the United Nations, the International Red Cross and the World Health Organization.
Mercer Human Resource Consulting?s overall quality of life survey (published March 2004) has revealed that Geneva is the world?s top scoring city, with 106.5 points. This survey takes account of its schools, where standards of education, both in public and private schools, are now rated among the best in the world.

American Independence Day
July 4th, 2004

Every year, Geneva salutes America\'s Independence Day with a bang! Special concerts, parades, hamburgers, baseball and more culminate with a fireworks display. It is the largest open-air event of its kind outside the United States; over 35,000 come to enjoy the fun and entrance is free!

Musical Summer
July & August

Geneva will be enjoying a rich variety of music over the summer. Over 300 concerts of which 2/3rd are for free, are taking place in venues as diverse as parks, museums, churches and courtyards. A rich palette of classical, jazz and variety concerts known as the \"Musiques en


Town Hall

Geneva Festival

Geneva Fireworks

Wine Harvest Festival