SM SWISS MOTIVATION TRAVEL LTD

Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.

SM SWISS MOTIVATION TRAVEL LTD

SM Travel SA
Cow Parade Geneva!

July 2005


Cow Parade Geneva

After the success of the Zurich, Chicago, New York, Brussels and London “Cow Parades”, some hundreds cows will invade Geneva from 21 June till 30 September 2005.

The presence of cows in the city center is rather surprising and will prompt people to reconsider art in a new form. So, from 21 June till 30 September, a hundred life-size cows will be placed at various points in Geneva.

The idea behind this event is very original. The organizers of the “Cow Parade” propose white cows which are acquired by private patrons and sponsors and than decorated by the companies themselves or artists for the occasion

Strollers and tourists will thus be able to discover and enjoy these masterpieces one-by-one and will be invited to vote for their favorite cows by SMS. When they are retired from the city center, these cows will be put out to graze at the Geneva Fair, from 10 to 20 November 2005, where they will finally be auctioned off.

All sales proceeds will be donated to two organizations – the “Action Sabrina” (assistance to children with cancer) and “Children Action” (Foundation for Child Welfare and Humanitarian Action)

Another good reason to visit Geneva this summer!

Other events:

July - August: Musical Summer
Classical, jazz and variety concerts held open-air in beautiful surroundings.

July – August: Orange Cinema
An open-air cinema by the lakeside.

04.07: American Independence Day
The largest Independence Day celebration outside the USA, with fireworks.

18.07 - 03.08: Scène des Clubs
In a beautiful outdoor setting, a musical program essentially inspired by the 80s.

01.08: Swiss National Day
Speeches, paper lantern parade, patriotic show, bonfire and fireworks.

04 - 14.08: Geneva Festival
The highlight of the summer season, with fun fair, entertainment, concerts and fireworks.

Should you need more information, please don\'t hesitate to contact Mr. Giancarlo Carrera at switzerland@euromic.com

Cow Parade

Cow Parade

Geneva