Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.


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5 days in Lucerne, an open-minded small town in the heart of Europe …

November 2002

Lucerne, the city in the very center of Switzerland, has decisive advantages: the well-preserved old town, the relaxed pedestrian zones, the unrivalled aspect of the lake and the surrounding mountains, which enable diverse experiences and event offerings …


Day 1
Arrival at Zurich Airport. Meet & Greet. We travel to Lucerne by private motor coach, a one-hour scenic ride alongside lakes nestled among mountains and with the Alps on the horizon. Lucerne is a lakeside resort in the very heart of Switzerland. It’s an intriguing blend of history (one of the original 4 cantons of the Swiss Confederation) with its symbolic wooden bridge in the old town, home to writers and composers including Wagner & Tolstoy, and a notable modern Concert Hall designed by French architect Jean Nouvel and setting for the Lucerne International Music Festival.

Accommodations at the 5-star Palace Hotel, facing the Lake of the Four Cantons.
Time for a nap. A light buffet lunch followed by an afternoon stroll through the Old Town. Evening cocktail reception and welcome dinner at the hotel.

Day 2

Full buffet breakfast. Half-day tour to Mt. Pilatus (7,000 ft), the striking mountain southwest of the town, with wonderful panoramic views over the Lake of the Four Cantons and the Bernese Alps on the horizon. We travel by motor coach to Kriens and then take a cable car to the top.
Time for coffee or lunch at the Kulm Hotel, with possible extension to a full-day excursion. Return by cogwheel railway (open from Mid-May to November) to Alpnachstad and from there on by lake steamer to Lucerne.
Alternatively, we could take the cogwheel railway from Arth to Mt. Rigi Kulm (5,900 ft) returning by Europe’s oldest cogwheel railway to Vitznau and then by boat to Lucerne. Afternoon free for shopping or for a visit to the Picasso or Transport museum.

Evening: Swiss Folklore dinner and show at the Stadtkeller.

Day 3

Buffet breakfast. 4-hour Crossbow Land excursion. We drive along the northern shores of Lake Lucerne, passing Küssnacht, the Hollow Lane and William Tell’s chapel, passing along Lakes Zug and Lowertz to Schwyz, and then from Brunnen along the Axenstrasse, cut into cliffs bordering the Bay of Uri, with views of Uristock (9,200 ft) to the Tell monument at Altdorf, an then along the lake road back to Lucerne.
Afternoon visit to the Swiss Farming Museum Burgrain between Willisau and Alberswil or the Hergiswil Glass Factory to see glass making, or the Stocker Alphorn plant at Kriens where you can see how alphorns are being made and learn how they are played.
Dine around at some of Lucerne‘s top restaurants.

Day 4

Buffet breakfast.
A complete day reserved for sports or other activities, to be chosen at your own convenience:
  • Golf at well known 18 hole courses such as the Lucerne Golf Club or Golf Küssnacht am Rigi on a high mountain plateau (from mid-March through mid-November)
  • A Mountain Bike trip from Engelberg down the valley.
  • River rafting, taking the boat to Stansstad where you pick up mountain bikes and ride to Grafenort. Here you get equipped for the river rapids: two people for each rubber raft with life vests, helmets, paddles etc for a one and a half hour adventure to Stans. Tour by bike to Buochs or Beckenried for dinner at a cozy restaurant, then evening boat back to Lucerne.

Day 5

Leisure day in Lucerne or continue to another destination in Switzerland.

For reservations and/or details, please contact Giancarlo Carrera at

Palace Hotel

Mt Pilatus


Tell - Aldorf


Montain Bike