Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.


SM Travel SA
3 ways to discover another side of Geneva...

August 2010

Lifestyle – Luxury & Gastronomy

Excursion from 11:00 am to 6:00 pm

…designed for people who are sensitive to beauty and elegance, as well as to the refined pleasures of culinary art

Meet at your hotel and depart in a Mercedes S Class with driver

Impossible to resist a caviar tasting at Caviar House & Prunier, since 1950 the biggest importer and distributor of caviar in the world. Unforgettable combination – gastronomic and sensory.

After this first tasting, you will leave for the picturesque medieval village of Hermance, beautifully situated on the lake shore. There a gourmet lunch will be served at the Auberge d’Hermance, member of the Romantik hotels. You will enjoy the warm ambiance in the heart of the village and their inventive cuisine.

Back in town - rendezvous with a chocolate maker who will introduce you to the passionate universe of chocolate, its history from the bean to a delicious truffle or pavé genevois.

And to finish, a special discovery: the first Bank of Cigar of Gérard Père et Fils, certainly the greater specialist in Europe, who provides counseling to famous people who visit from all over the world. No doubt that even non-smokers will succumb to the fascination of this exceptional world.


Art & Design

Half Day Excursion

Are you fond of the unique and unusual?
Then enjoy being guided through the discovery of new horizons. Stroll through the highlights of creativity and meet the craftsmen and artists who make the originality and creativity of Geneva.

Personal welcome with a glass of champagne by a prestigious watchmaker of the town who will share his art and technology with you.

Discover an art gallery in the town: paintings, sculptures and other works that are bound to surprise you.

Gourmand break in a design-style restaurant-bar-lounge

Have a glance at the City of Time where you will admire the first prototypes and a special series of the famous Swatch collection.

Are you fascinated by fashion? We invite you to share the universe of a fashion designer.


Geneva Rural – An unexpected Facet

…only one stone throw away from the town

Half Day Excursion

Authentic countryside: a surprising revelation... but to discover it, one needs to get off the beaten path. And here it is, with its fields, its meadows, its orchards, its vines and picturesque villages.

Personalized approach to winegrowing and rural production in the Geneva region: the variety of soils and variety of methods that produce its great diversity.

Welcome and product tasting at the farm: local savours, blind tasting, wine tasting

Pause at a small inn between vineyards and grain fields.

Informative tour in Dardagny: a promenade marked by panels explaining the various vines cultivated and the related work during the year – between 30 seconds and 2h30, depending on your interests and tastes.

Itinerary marked with historical surprises, literary and rural, between tradition and modernity.


All prices available on request for individual travelers or small groups.

For more information, please contact Mr. Giancarlo Carrera at

Caviar House & Prunier






Vineyard Dardagny