Incentives, Meetings, Special Interest Groups, Events & FIT's
SM Travel is a leading destination management company in Switzerland, specializing in all aspects of incoming traffic. The company began as Luxcoach in Basel in 1962 and SM TRAVEL was formed in Zurich in 1977 to cope with the increasing volume of meetings and incentives as well as special interest groups. SM Travel has a multilingual staff, working in English, French, German, Spanish, Italian, Portuguese and Japanese and accessible 24 hours a day.


SM Travel SA
Trade Show brings 900 travel specialists to Zurich…

May 2003

Despite the war in Iraq and the SARS epidemic, tour operators, incentive and meeting planners, and travel journalists from over 50 countries around the world demonstrate their optimism in Switzerland as a destination by attending STM 2003 in Mid-May. Looking ahead, these travel specialists anticipate a surge of pent-up demand by the fall of 2003 for both corporate groups and individuals, and a flurry of planning for incentive groups and meetings in 2004 and 2005.


More particularly, there will be a repositioning of destinations for many groups that since 9/11 have concentrated on destinations perceived as being safer in the US or Caribbean, Central America or Hawaii.


SM Travel specializes in incentives, meetings, product launches, and special interest group travel and tailors programs within Switzerland to the interests and budgets of each particular sponsor, so as to accomplish the goal of each specific program and maximize return on investment. We are sensitive to the nuances of a planner\'s expectations and how best to come up with unique solutions native to the Swiss tradition of hospitality and excellence.


Pose either general or specific questions to Mr. Giancarlo Carrera at and we will do our best to answer them.