Acts of Kindness


As euromic celebrated its 50th anniversary, we began reflecting on how we could commemorate not only the power of local
knowledge but also the very essence of our journey – unity. We have chosen to share these values in our  ‘Acts of Kindness’ campaign – with each of the acts relating to one or more of the 17 UN Sustainable Development Goals.


The Acts of Kindness

As the oldest DMC association in the world, we recognize that our presence today is a testament to our unwavering belief in the strength of togetherness. We understand that our journey of togetherness is intertwined with our core belief in making a positive impact.

To share these values we present our ‘Acts of Kindness’ campaign. This campaign aims to demonstrate how euromic DMCs care for their  destinations through various acts of kindness. Furthermore, it highlights the strength of our collective efforts by encouraging other destinations to replicate different initiatives.

All the acts of kindness relate to one or more of the 17 UN Sustainable Development Goals. These acts encompass initiatives that benefit the local community, support environmental sustainability, preserve cultural heritage, and contribute to social welfare.