50 Years Old, 50 Years Young

Celebrating a half-century of service and quality delivery to the incentives, meetings and events industry

We are proud to be celebrating our 50th anniversary this year, and all of us are looking forward to marking this special milestone with everyone we know – and those we don’t yet! – in this incredible industry.

It was at a meeting in Paris on February 4th, 1973 that an initiative was proposed and actioned to create an association focused on the young and fast growing incentive market from North America. The name EUROMIC was chosen that day, and from then to now, all who have been in euromic have worked to ensure it stands for quality, professionalism, and excellence in service delivery.

The founders – 9 of them from across Europe (and all from the Common Market Travel Association) – moved quickly and held the inaugural meeting in Basel, March 31st, 1973, establishing the association from notion to reality. By the end of the year they had already published the first EUROMIC directory: the precursor to, and of-its-time version of, our web “Our Destinations” portfolio.


In the coming year we will mark this great history, whilst looking forward to the future, with a programme of planned celebrations to share with our clients, including special events at industry tradeshows; lessons learnt, and how the next generation sees the future; a “50 Years Old – 50 Years Young” podcast; the return of our ever-popular “euromixology” and more, all to be revealed over our celebration year.

“50 years of euromic, making us one of the oldest DMC networks in the business, is a huge achievement for all past and present members and colleagues”, says Rajeev Kohli, President. “In this fragile world, this kind of longevity expresses the strong foundation of this great alliance; it is a major milestone, one we are all proud of and of the foundations laid to get us here.”

Huw Tuckett, Executive Director, is excited for the year ahead. “It’s an honour to be part of an organization with such a rich heritage and history as euromic. 50 years is a significant achievement in any industry, let alone one as sensitive as ours. We look forward to the next 50 years, confident the lessons and learnings gained from our past, coupled with our power of local knowledge will continue to ensure euromic remains a partner of choice for the future.”

In the year that two other great industry institutions also celebrate 50 years ‘service’ – our respect and congratulations go out to SITE and the German Convention Bureau on their milestones – we are honoured to be able to share our celebrations with you, and work to make the name euromic stronger. Turns out 1973 was quite the year.

1973 – 2023
50 years of expert DMC’s

Our Modern Day EUROMIC Directory