Cuba: Destination of MICE Tourism

Cuba, the largest island of the Antilles, is undoubtedly a privileged destination because of its nature and culture but beyond these values it has positioned itself as an attractive destination for MICE tourism.

The country has several Convention Centers throughout the island such as the Havana Convention Center, the Plaza América Convention Center in the well-known Varadero Beach, the Bolivar Convention Center in the City of Santa Clara, the Santa Cecilia Convention Center in the City of Camaguey or the Heredia Theater in the historic city of Santiago de Cuba.

Cuba also features numerous Fairgrounds, the largest of which, Expocuba, hosts the International Fair of Havana every year. Another fairground is the Morro-Cabaña Historical Park, which this year will be the venue for the FITCUBA 2019 International Tourism Fair, to be held from May 6 to 11 and will be dedicated precisely to MICE Tourism within the framework of the celebration of Havana’s 500th Anniversary.

Many hotel facilities in Cuba are recognized for their facilities as venues for events, both in the city and in beach locations, hotels like Tryp Habana Libre, Hotel Nacional de Cuba, Melia Cohiba, Melia Havana, Iberostar Central Park, Melia Marina Varadero, Melia Varadero, Melia Las Dunas in Cayo Santa María, Meliá Santiago are a must when dealing with the MICE segment, be it a Congress, a Fair or any type of event.

Therefore, it is no coincidence that the prestigious MITM Americas Fair has been held on three previous occasions in Cuba (2004 and 2009 in Varadero and in 2018 at Melia Cohiba in Havana) and that it will hold its twenty-third edition in October 2019 in Havana again.

To the already established hotel facilities are added the new investments made in hotels with a great orientation towards this type of tourism.

The Iberostar Grand Packard Hotel, which opened its doors in last September, located on Paseo del Prado in Havana and with beautiful views of the entrance to Bay of Havana, has five meeting rooms, with an independent entrance to the hotel and offers every kind of service for this type of clients.

More recently the Hotel Paradisus Los Cayos was inaugurated in Cayo Santa María and boats a wide range of luxury services with areas for adults only, others for families and specialized services for this exclusive MICE segment with all kinds of technology and facilities for events.

Finally, the New Jewel of Varadero the Melia Internacional, a majestic and classic 5-star hotel, one of the symbols of the mythical beach of Varadero, which has the most modern technological features in its reopening with a wide variety of catering and entertainment services.

Its rooms have a cozy and contemporary design and are equipped with automation technology, all guarantee absolute comfort and beautiful views. The hotel is distinguished by a large convention area of 1000 square meters that can be adapted to different formats and sizes of rooms to host all kinds of events.

As a complement to the numerous venues available in Cuba, our team puts at your disposal programs with a wide variety of novel and exclusive activities that combine the natural beauty of the island, its nature, its beaches with its history and the different cultural manifestations.

We offer the best budgets tailored to each client.