Launch Renault Captur in Wonderful Copenhagen...

2017 has been a year on wheels for First United with several car launches. Scandinavia is the place to be for events of this type – bringing together perfect logistics, sustainability, modern and creative design - all enveloped in the Scandinavian concept of “Hygge”.

We are happy to share some of the highlights from our car launch in Copenhagen:

Hygge” or, in other words, the art of cosiness is a new trend all around the world and it originates from Denmark. Renault and our client Hopscotch decided to bring their event to Copenhagen - the capital of Hygge.

First United had less than 4 months to tailor this car launch for 13 groups of journalists and bloggers from 30 countries with more than 428 guests testing 2 different models of the Captur during the day. The event took place over 16 event days.

The central waterfront venue – the Weber Grill Academy, an exciting location in its own right, was freshly painted and remodelled to fit the concept and reflect the thoughts behind the project – so the journalists could fully admire and enjoy the Renault Captur and its iconic black and orange colours.

All elements used for the project was orange and black – venue, grills, presentation cabins, food and of course the cars. The location of the venue calls for creative solutions to complex logistics challenges for unique briefing facilities, test-driving, parking and washing facilities - all in the heart of the busy city of Copenhagen and the surrounding scenic ocean roads. First United helped Hopscotch put this iconic and lively event together to a perfect match of design and hygge – all executed to perfection.

The feedback from the client was: "…a result with 98,5% satisfied or very satisfied participants and I offer my sincere thanks for this" - Madame Françoise Cartier, Renault.

For more information, please contact Flemming Madsen at