2017 has been a year on wheels for First United with several car launches. Scandinavia is the place to be for events of this type – bringing together perfect logistics, sustainability, modern and creative design - all enveloped in the Scandinavian concept of “Hygge”.

We are happy to share some of the highlights from our car launch in Oslo:

E-vehicles are the new black, and green Oslo is the perfect place to prove this.

First United prepared this event with our client Grass Roots Germany in 4 months.

There were 5 groups of journalists, TV and Influencers from all over Europe.

The event was tailored to show that you can experience the same freedom of movement with an E-vehicle as with a conventional car.

The more than 300 journalists could pick their own routes and make a stop at 6 different points of interest in Oslo and the beautiful areas around the city.
The points of interest covered iconic museums, glassworks, the royal yacht and scenic views and, at the same time, showed that in Oslo drivers can charge E-vehicles fast and smoothly everywhere.

Oslo is the capital where there are most electric vehicles per capita in the world – still First United had extra charging stations installed in the parking basement of the iconic design hotel The Thief, just to prove that nothing is impossible; you can charge your E-vehicle anywhere.

For more information, please contact Harald Riisnaes at norway@euromic.com.