First United

Your Local DMC in Denmark

Welcome to Denmark.


Denmark has “Hygge”, New Nordic cuisine, and historic castles. In fact Denmark has it all, from Vikings, kings, queens and fairy tales to urban lifestyle and a strong focus on sustainability. Copenhagen is a Green city filled with charming old buildings and twisted copper towers. Yet the city is at the same time modern and vibrant with cutting edge design, fashion and bicycles everywhere!

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First United.

The history of our business is a family story; the management team is the second generation in the company. Successfully managing events, incentives and congresses is part of our DNA.

Specialisms: Incentives  – Team Building – Events – Meetings – Product Launches – Cruise Handling – Congresses – Conferences – Conventions – Group Travel – Special Interests


    Why This DMC?

    I grew up in the industry and have always enjoyed showing visitors our part of the world, in an interesting and creative way. Working with corporate events offers great opportunities to do just that. It is also a pleasure to share the local history and showcase the gastronomy. I have an affinity for complex requests with logistically challenging elements.

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    Why choose Denmark – why choose First United


    Denmark offers both history and a fairy tale image while also being famous for modern design and architecture, as well as cutting edge modern Nordic gastronomy. Combine all these with a strong focus on sustainability, penchant for efficiency, punctuality and cost-effective production and your event is guaranteed to be a success. You can hardly go wrong if you choose to come to this part of the world.

    We have comprehensive destination knowledge, and we conduct our business with dedication and passion – this is how we have done business for generations. We are proud of what we do, and we are eager to share our insight and passion about Scandinavia with you. Contact us today and find out how we can help you.

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    We know what gets asked a lot about bringing groups to Denmark. Here’s our fast track answers, so you know.

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    When is the best time to visit?

    Any time – but most incentives come here from April to October, when the weather is best. Other types of corporate events come around the year – but you can probably get a deal on event space in January and February when it is quieter. Late June to early August is often also good for a deal on hotel and meeting space, as there are no domestic corporate events at this time, as it is our main holiday period.

    If you are looking for winter sports activities, Denmark is not cold enough for that – but we can help you with this in Sweden and Norway.

    Can you give an example of destination tied unique incentive ideas?

    Try a Viking themed activity; sail a Viking ship or have Viking themed dinner. You can also prepare your own Viking food or try out Viking games in full Viking gear. This can all be set in a museum-built replica Viking Royal Hall.

    Play to learn. Learn to play – another unique teambuilding option is to use LEGO ® bricks – which is a Danish invention and product. Lego Serious Play is a unique teambuilding concept where you build your ideas, concepts, and solutions in bricks, with professional instructors and communication specialists.

    What is good to eat?

    Modern Danish / Nordic cuisine has become world famous. A new innovative take on traditional recipes in a new style, made with local in-season ingredients. We have a lot of Michelin stars to show for it.

    You must try Smørrebrød, the traditional open faced sandwiches that are the lunch staple. Goes down well with a Danish beer and a shot of local aquavit. We recommend a open faced work-shop – here you learn how to make your own Danish Smørrebrød. This is also a perfect way to learn about the world-famous Danish concept of “HYGGE”. “HYGGE” is a way of living, a way of wining & dining and a way of enjoying life – we guarantee it will grow on you.

    And of course, a real Danish pastry with your coffee or tea.

    Can you help us reduce our projects carbon footprint?

    Yes. In Denmark and the rest of Scandinavia, we can choose from many hotels, meeting venues and restaurants that live up to certified environmental standards. The same is the case for transportation and other types of suppliers. The next level is to consider building touristic content with environmental standards in mind, such as integrating walking, public transport, and bicycles etc.

    The Nordic countries are all world leaders in green energy production, waste management, energy saving and other environment improving efforts. Choosing our part of the world is in itself a step in the right direction.

    First United is an engaged Travelife member aiming to become Travelife Certified. We’re committed to offer our clients a better and more sustainable choice for meetings, conferences and events in Scandinavia.

    Where do incentives visit, and for how long.

    Copenhagen is the top destination in Denmark, and incentives typically stay for 3-6 nights. Long haul visitors often combine two locations rather than staying in one place – secondary areas are the cities are Odense, Aarhus and Ålborg and the Danish West Coast on the North Sea. It is also popular to combine with the Norwegian fjords, Oslo (capital of Norway) or Stockholm (capital of Sweden). We can help you in these locations as well.

    Most asked question: “So, what do you do if it rains?”

    As the saying goes, “there is no such thing as bad weather, only unsuitable clothing” – so wear appropriate clothing or use an umbrella!

    Alternatively, opt for our good weather guarantee. We can contract your required perfect weather, and we will guarantee you get it for a pre-paid 25% overall project cost supplement. Our commitment is such, that if the good weather does not materialise, we will refund the supplement – no fuss. 😉