In 1973, 10 European Destination Management Companies (DMC's) founded an association in order to promote Europe as a meeting, incentive travel and convention destination on the North American market: euromic was born. Four years later, the association had a marketing representation in Chicago. Since this date, euromic has been present on the North American market.
With the growing importance of motivation travel in Europe, euromic became also interested in the intra-European markets, which resulted in the foundation of an office in Paris in 1981, which served as the Executive Secretariat and Marketing Office for Europe.
The term DMC has been invented by euromic in order to distinguish the function of its members from those of "Ground Service Operators". Since DMC's offer a full service operation, they must have a perfect understanding of their destination: this means they need to be familiar with its strong points and its customs and need to have an excellent relationship with their suppliers.
After 20 years of representation in North America, the association opened its own office in Chicago in September 1997.
In April 2000, the European Marketing Office was moved from Paris to Brussels, to be followed in January 2002 by the Secretariat as well, due to the retirement of Mr Philippe Duclos, the historical Executive Director in Paris.
In May 2005, the membership approved unanimously a new concept, to responds to the ever-increasing demand from clients for vetted contacts outside euromic's geographical area:
The euromic World Affiliates.
The euromic World Affiliation is limited to selected incentive destinations and is open only to independent agencies recognized for their experience and expertise in meetings, incentives, conferences and high-caliber special-interest programs.
All candidates must meet euromic's stringent criteria and pass a selection process similar to that for euromic members.
World affiliation is also limited to one DMC per country.
In January 2014, the Association integrated all former “World Affiliates” into full members. After almost 10 years, both members and World Affiliates (destinations outside Europe and the Mediterranean) felt it was time to stop this distinction and had the mutual desire to present our Association as a true global one to the global market place.
Today, 45 years later, euromic is THE Association of leading Destination Management Companies.
Each member company is a separately owned independent and experienced Destination Management Company which has proved its capacity to meet stringent qualifications. Membership is limited to one DMC per country and is both a privilege and a quality seal.
euromic boasts presence in 54 unique destinations. We represent an international team of more than 500 group travel professionals, possessing the experience, imagination, expertise, and local influence necessary to plan and execute creative programs for events, meetings, incentives, conventions, and exclusive special interest tours.
The euromic Marketing Offices in Brussels and Chicago are an incorporated part of the Association, under the direction of the Board. The offices proudly serve euromic's members by providing them market intelligence and services by facilitating communications with clients. It is then up to each member to turn these resources into sales.
euromic is a partnership organization and never takes commission from its DMC's - so you know you will get the best prices from each of our members.
The Registered Office of the Association ("Loi 1901") is situated: 12, rue du Helder - 75009 Paris - France