- News and Updates
It’s 2026 and Argentina has hit the road running!
Argentina Travel Partners turn 20!
On 19 December 2025, ATP DMC proudly celebrated a very special milestone: their first 20 years!
To mark this important occasion, they celebrated at the iconic Faena Hotel & Universe for a memorable evening of drinks and canapés. It was a moment to toast everything that has shaped them along the way, the achievements, the experience have gained and of course the future that lies ahead.
Here’s to Merina Begg, Owner and CEO of ATP, and to the exceptional team that makes ATP what it is today.
Food First — Always
In Argentina, food isn’t a supporting act — it’s central to the experience. Wherever an incentive program travels, cuisine becomes the lens through which the country is understood.
Menus shift with the landscape: fire-roasted lamb in Patagonia, comforting Andean stews in the Northwest, classic asados in the Pampas, and empanadas that change in flavour and style from region to region. Together, these dishes reflect Argentina’s diverse heritage, shaped by Indigenous traditions, European influence, and dramatic geography.
With Argentina Travel Partners, food experiences go well beyond dining. Incentive groups can explore Buenos Aires through chef-led market visits, share an authentic asado at a local estancia, or take part in hands-on cooking and wine experiences in Mendoza, framed by the Andes and world-famous Malbec vineyards.
In Argentina, food creates connection. And for incentive travel, those shared moments around the table often become the most memorable part of the journey.
Wild, Vast, Unforgettable Argentina
Argentina’s natural diversity is one of its greatest strengths — few countries offer such dramatically different landscapes and wildlife within a single itinerary.
From the wetlands of Iberá, where caiman, capybaras and hundreds of bird species thrive, to the rugged coastline of Peninsula Valdés, home to whales, seals and penguins, wildlife encounters feel raw and authentic. In Iguazú’s subtropical rainforest, toucans, monkeys and elusive jaguars inhabit a lush world of waterfalls and jungle, while the Northwest offers sightings of soaring Andean condors against vast mountain backdrops.
Further south, Patagonia delivers open spaces where guanacos roam freely and native foxes and hares are part of the everyday landscape.
With Argentina Travel Partners, these environments become accessible, thoughtfully paced experiences — ideal for incentive groups seeking nature, scale, and a genuine sense of discovery.
For nature-led incentives, Argentina is not just impressive — it’s unforgettable.
ATP SUCCESS STORY
January (Summer in the southern hemisphere) / Buenos Aires
Auto Parts Company
In one standout incentive programme, Argentina Travel Partners (ATP) transformed a 1,200-guest event in Buenos Aires into an immersive cultural journey that moved far beyond traditional gala dinners and expected luxury formats. Hosted in a historic industrial venue, the experience unfolded as a living narrative of Argentine life, where guests encountered gauchos sharing mate and asado, tango dancers emerging between spaces, street vendors, antique cars, and moments of humour and storytelling woven throughout the evening.
Rather than positioning culture as a performance, ATP invited participation and emotional connection, allowing guests to discover Argentina organically as they moved through the space. The result was a powerful sense of place and meaning, demonstrating how large-scale incentives in Argentina can feel deeply human, culturally grounded, and genuinely unforgettable.
ATP SUCCESS STORY
May (Fall) Buenos Aires / Insurance Company
Designed for an exceptionally well-travelled audience seeking depth over spectacle, Argentina Travel Partners (ATP) curated a journey that revealed the soul of Buenos Aires through culture, emotion, and living heritage. The programme opened with a private visit to the legendary Teatro Colón, where an intimate vocal performance filled the grand auditorium, followed by an elegant cocktail reception and a full opera experience that brought the evening to a sublime close.
Beyond the city, guests travelled into the Pampas for an immersive visit to Estancia La República, embracing gaucho traditions through horsemanship, rural customs, and authentic countryside hospitality. The journey concluded at El Zanjón de Granados, where guests explored underground tunnels before a moving tribute to Eva Perón, accompanied by live music and evocative storytelling, creating a farewell that felt deeply emotional, meaningful, and unmistakably Argentine.
Argentina: Wellness, Wilderness & Meaningful Reward Experiences
Argentina is a destination that restores as much as it rewards. In February, its wide-open landscapes, slower pace of travel and nature-led experiences make it ideal for incentive programs focused on wellbeing, reflection and renewed motivation.
From vineyard wellness in Mendoza to the vast silence of Patagonia, Argentina offers incentive travel experiences that feel purposeful, grounding and genuinely memorable – without sacrificing sophistication or quality.
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