Malaysia joins the Hybrid City Alliance

Malaysia Convention & Exhibition Bureau (MyCEB) plans to strengthen its position as a knowledge capital through four cities (Kuala Lumpur, Penang (Penang Convention & Exhibition Bureau), Kuching (Sarawak Convention Bureau) and Kota Kinabalu (Sabah Tourism Board) joining the Hybrid City Alliance – a grouping which offers international event organisers solutions when organising multiple city hub events.

The Hybrid City Alliance was launched in December of 2020 by the Hague Convention Bureau, Ottawa Tourism Business Events, Prague Convention Bureau, and Geneva Convention Bureau. The purpose of joining the alliance is to be part of the global community in supporting event organisers that need hybrid connections for the advancement of knowledge and community development.

MyCEB is thrilled to join the global convention bureaus in the Hybrid City Alliance, to work as a team for the recovery of the meetings industry. With this new international alliance, Malaysia’s business events industry is even more prepared to advance feasible digital solutions which will resonates well with Malaysia Business Events Strategic Marketing Plan 2021-2030.